Field Marketing Associate Analyst, ASEAN

Mulesoft; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Salesforce is seeking a high-energy Field Marketing Associate Analyst to join the Singapore-based marketing team. You’ll bridge regional marketing strategies with local Sales to drive pipeline, brand awareness and customer success across ASEAN.

The role focuses on event execution, demand generation and cross-functional collaboration in a fast-paced B2B SaaS environment, with opportunities to influence the market and accelerate ACV.

Qualifications

• 3+ years in B2B field marketing, event management or demand generation.
• 3 years’ experience running scaled events including tradeshows.
• Strong verbal and written communication skills in English.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Responsibilities

• Stakeholder management with regional teams and leadership to drive pipeline for cloud sales events.
• Coordinate speaker logistics, attendee experience, venue setup, and on-site operations.
• Plan and execute events: location booking, scheduling, content, invitations, localization and reporting.
• Manage post-event activities: lead tracking, data analysis and follow-up to optimize ROI.
• Collaborate with internal teams and external partners in a fast-paced environment.
• Handle multiple projects concurrently and adapt to shifting priorities.
• Develop strategic partnerships with local industry associations to amplify brand presence.
• Monitor KPIs and create stop-gap plans with the team.

Skills

B2B field marketing

Event management

Demand generation

Tradeshow experience

English communication

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Job Category

Marketing & Communications

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

As we continue to scale across ASEAN we are seeking a high-energy, detail-oriented, and strategic Field Marketing Associate Analyst to join our Singapore-based marketing team. As a critical hire for our SEA expansion, you will serve as the hands-on bridge between regional marketing strategies and local Sales organizations—driving support for pipeline creation, brand awareness, and customer success across this high-growth market.

The ideal candidate is a skilled event executor, a proactive project manager, and a data-driven marketer who knows how to collaborate across decentralized, cross-functional teams and our partnering marketing agencies. You understand the enterprise B2B SaaS space, thrive in a fast-paced environment, and are comfortable rolling up your sleeves to make an impact from day one.

What You’ll Actually Be Doing

• Stakeholder Manageement
  • Collaborating with the South Asia Cloud Marketing team and regional ASEAN Cloud Sales & ESMB leadership and solution engineering to drive pipe and to accelerate ACV for cloud sales events including CXO roundtables, flagship customer events, industry forums and workshops,
  • Acts as the primary resource for ESMB marketing, supporting PipeGen events Coordinating speaker logistics, attendee experience, venue setup, government stakeholder briefings, and on-site operations
• Event Planning and Execution: Including location booking, agency selection and preparation, agenda, content, invitations, planning, builds, preparation, rehearsals, content review, localization, translation, catering, video/photography and reporting.
• Manage post-event activities, including lead tracking, data analysis, and follow-up initiatives to optimize ROI.
• Collaborate with internal teams and external partners in a fast-paced environment.
• Manage multiple projects simultaneously and independently, with the ability to adapt to shifting priorities.
• Strategic Partnerships: Build strategic relationships with local industry associations, exploring tactical sponsorship opportunities to amplify Salesforce’s brand presence and market reach.
• Performance Reporting: Monitor KPIs and work on stop-gap plans with the team.

You’re Our Person If...

• 3+ years of hands-on experience in B2B field marketing, event management, or demand generation—ideally within a fast-paced technology or B2B SaaS environment.
• 3 years’ experience in running scaled events including tradeshows
• Strong verbal and written communication skills in English.
• Bachelor’s degree in Marketing, Business, Communications, or related field

Even Better If...

• A proactive self-starter with the ability to navigate ambiguity with ease, and thrives in a collaborative, matrixed environment, and possesses a \"customer-first\" mentality.
• Strong project management experience including working with multiple internalstakeholder groups across multiple teams and regions to drive businessoutcomes

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so youcando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.