F&B Brand & Campaign Lead

CENTURY ARTISAN PTE. LTD.; Singapore; On-site; SGD 42,000 - 68,000; Full time

Job summary

Century Artisan Pte. Ltd. in Singapore seeks a creative Brand Designer to develop branding across multiple F&B brands, including packaging and marketing collateral. You will lead digital and print design, from concept to execution, and craft social media content, menus, posters, and signage.

You will plan campaigns, coordinate with malls, partners, and vendors, manage photographs and videos, and mentor junior designers to ensure brand consistency while delivering engaging campaigns.

Qualifications

• Diploma/Degree in Graphic Design, Visual Communication, Marketing, Communications, or a related field.
• Strong graphic design skills with a good eye for branding, layout, typography, and visual storytelling.
• Proficient in Adobe Creative Suite and related tools.
• Experience in creating social media content and marketing collateral.

Responsibilities

• Develop and maintain brand identities across multiple F&B brands, including branding guidelines, packaging, and marketing collaterals.
• Plan and execute marketing campaigns, promotions, product launches, and other brand initiatives.
• Design creative materials for digital and print, including social media content, menus, posters, flyers, packaging, POSM, and signage.
• Create social media content from concept to execution, including styling, food photography, videography, editing, and publishing.
• Manage social media platforms such as Instagram, TikTok, and Facebook, including content calendars, posting schedules, messages, comments, and customer enquiries.
• Develop monthly content plans and campaign ideas to improve brand awareness and customer engagement.
• Coordinate with shopping malls, agencies, media partners, corporate partners, printers, suppliers, and other external vendors.
• Manage quotations, artwork production, printing, installation, and quality control.
• Manage influencer/KOL collaborations, media partnerships, and other promotional collaborations.
• Coordinate marketing partnerships with banks, payment platforms, malls, schools, and other organizations.
• Monitor campaign and social media performance and prepare basic reports with recommendations.
• Support new brand launches, outlet openings, menu launches, and other promotional activities.
• Assign tasks to and guide junior designers or interns and liaise with outsourced designers when required to maintain creative quality and brand consistency.

Skills

Graphic design

Branding

Layout

Typography

Visual storytelling

Social media marketing

Video editing

Photography

Communication

Education

Diploma/Degree in Graphic Design, Visual Communication, Marketing, Communications, or a related field

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Video editing software

Adobe Creative Suite

Job description

Century Artisan Pte. Ltd. in Singapore seeks a creative Brand Designer to develop branding across multiple F&B brands, including packaging and marketing collateral. You will lead digital and print design, from concept to execution, and craft social media content, menus, posters, and signage.

You will plan campaigns, coordinate with malls, partners, and vendors, manage photographs and videos, and mentor junior designers to ensure brand consistency while delivering engaging campaigns.