Executive/ Senior Executive (Lexus Marketing)

Borneo Motors Singapore; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Health and life insurance

Vehicle purchase discounts

Job summary

Inchcape Singapore, home to Lexus Marketing, is seeking an Executive/Senior Executive to contribute to the overall marketing and brand strategy. You'll work with internal and external partners to deliver events and campaigns.

You'll manage customer engagement, CRM, social content, updates to Lexus website and price lists, and coordinate budgets. This fast-paced role requires strong organisational skills and an eye for brand consistency.

Qualifications

• Degree in Business Studies / Marketing / Communications (required).
• 2–5 years of relevant experience in automotive industry and/or luxury retail brands or FMCG brands.
• Strong event management and brand marketing fundamentals.
• Experience with CRM, EDM campaigns and partner outreach.
• Familiarity with digital marketing best practices and conversion rate optimization.

Responsibilities

• Plan and execute brand events including roadshows, launches, customer events and showroom activations.
• Support Senior Marketing Manager with creative, PR and media buying for brand launches.
• Lead customer engagement programmes, CRM database management, quarterly events and partner outreach.
• Lead KOL and events-based organic social content and KOL outreach.
• Keep Lexus website, systems and price lists updated bi-weekly per COE cycle.
• Manage marketing collateral updates and showroom inventory.
• Brainstorm, develop and execute retail campaigns and events within budget; optimize campaigns in real-time.
• Maximise traffic, leads, test drives and conversions while protecting brand experience.

Skills

Brand marketing

Event management

CRM & EDM campaigns

Digital marketing

Negotiation

Education

Degree in Business Studies / Marketing / Communications

Job description

Are you looking to accelerate your professional development, build a brilliant career, and thrive in a highly supportive team? At Inchcape, we're pursuing an ambitious strategy to evolve our global business and lead our industry's transformation.

You'll play a key part in delivering great experiences for our customers and colleagues. With lots of interesting opportunities and challenges for you to explore that will take us, and your progression, to the next level.

You'll be set up to deliver your best work and achieve success, with the full backing of your colleagues and mentors -a highly talented and humble team with genuine care for your wellbeing.

Our Marketing team is seeking an Executive/ Senior Executive (Lexus Marketing) to contribute to the Overall Marketing & Brand strategy in line with the brand vision, business objectives and value proposition

What you will do:

• Plan and execute brand events including Roadshows, New Launches, Customer Events, Showroom activation and all other related brand events. Ad hoc weekend work is required to execute events. Conduct event post-mortem.
• Support the Senior Marketing Manager to work with internal and external stakeholders to ensure high quality work for creative, PR and media buying, launch for the brand
• Lead, plan and manage customer engagement programme, including maintaining CRM database and CRM website, planning quarterly events and festive campaigns, manage outreach of partners and manage customer communications via EDMs.
• Lead, plan and manage KOL and events based organic social content. Comfortable with KOL outreach and relationship building
• Ensure the Lexus website, systems and price lists are constantly updated with the latest and accurate information bi-weekly in accordance to COE cycle
• Manage updates of marketing collateral and ensure physical inventory is restocked within the showroom
• Brainstorm, develop and execute retail campaigns and events, manage budgets assigned by Senior Marketing Manager and answering to the needs of the business. React fast to campaign performance and optimise in between campaign activities.
• Ensure the market’s interactions with customers maximise business results generation and brand value creation (i.e. traffic, leads generation, test drives, conversions, brand experience etc.)
• Liaise with cross divisions and be the brand custodian to ensure brand messaging and creatives adhere with brand CI.
• Establish good working relationships with both internal and external stakeholders including agencies by maintaining strong lines of communication.

About you

• Degree in Business Studies / Marketing/ Communications
• Possess a valid Class 3A driving license
• 2 to 5 of relevant experience in automotive industry and/or luxury retail brands or FMCG brands
• Result driven with a good understanding of Demand Generation (Leads), sales driven campaigns or customer service
• Someone that understands digital best practice: Mobile optimisation, designing customer journeys and optimising conversion rates
• Great negotiation and conflict resolution skills
• Excellent project management, facilitation skills and event management skills
• Excellent project management, facilitation skills and event management skills
• Good organisational, time management and coordination skills with the ability to multitask
• Independent, resourceful, and able to work as a team in a fast-paced and dynamic environment
• Work well under pressure and tight deadlines
• Effective self-starter who excels in a lean and fast-paced organisation
• Candidates with experience in brand marketing will be favourably considered

We offer you:

• Benefit from clear career paths, continuous learning & MNC Exposure
• Access comprehensive health and life insurance (including dependent in health insurance)
• Enjoy exclusive colleague perks, including discounts on vehicle purchases and more.