Executive - Marketing Partnerships

SPORTFIVE; Singapore; On-site; SGD 52,000 - 78,000; Full time

Job summary

SPORTFIVE is hiring for a Sponsorship & Partnerships role based in Singapore. You will support the Senior Manager of Marketing Partnerships in sponsorship delivery, build strong partner relationships, and drive impactful campaigns that meet partner and company objectives.

The role requires 1–2 years in sponsorship/partnership marketing within sports and strong activation, events, and multi‑channel marketing know‑how. Willingness to travel and work on-site is expected.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Sports Management, or a related field.
• 1–2 years of experience in sponsorship management, partnership marketing, or a related role, preferably within the sports industry in ASEAN region.
• Strong understanding of sponsorship activation, event management and multi‑channel marketing strategies.
• Proven ability to manage multiple partnerships and delivering successful marketing campaigns simultaneously.
• Excellent communication, negotiation, and relationship‑building skills.
• Experience in planning and executing multi‑channel marketing campaigns.
• Analytical mindset with the ability to measure campaign effectiveness and ROI.
• Ability to work collaboratively with cross‑functional teams and external partners.

Responsibilities

• Partnership Management: Serve as the primary point of contact for partners, ensuring all sponsorship deliverables are executed on time and to the highest standard.
• Relationship Building: Foster long‑term relationships with partners through effective communication, regular updates, and proactive problem‑solving.
• Strategic Activation: Develop and implement innovative activation strategies that drive engagement, brand awareness, and measurable business outcomes for partners and the company.
• Joint Marketing Plans: Research market trends, consumer behavior, and audience insights to recommend data‑driven solutions for joint marketing initiatives.
• Insights & Optimization: Analyse campaign performance, prepare post‑event reports, and provide actionable insights to optimise future strategies.
• New Opportunities: Support the Director in identifying and pursuing new partnership opportunities to drive growth and innovation.
• Collaborate Cross‑functionally: Work with sales, operations, design, digital marketing to ensure smooth delivery of sponsorship rights and entitlements; create and execute multi‑channel marketing campaigns.
• Event Support: Travel as needed to oversee on‑site activations and ensure flawless execution of partnership deliverables.

Skills

Sponsorship management

Partnership marketing

Multi‑channel marketing

Event management

Relationship building

Communication

Negotiation

Project management

Education

Bachelor's degree

Job description

Missions

SPORTFIVE is a global sports marketing agency that delivers customer‑centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rights‑holders, media platforms and fans to create and enable contemporary partnerships in sports. While creating and growing long‑term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports. In Asia, SPORTFIVE has over 30 years of proven performance with offices in Singapore, Sydney, Shanghai, Hong Kong, Tokyo and Seoul. The industry leading agency specialises in delivering a comprehensive range of solutions and services for brands, right‑holders and fans across the whole value chain. With dedicated teams focused on media and brand‑led sales, content production, turn‑key event management, design studio, digital marketing and activation, SPORTFIVE is well placed to support brands and rights‑holders in creating valuable partnerships in the region. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi‑Sport Events and many more.

Overview of Position:

This position supports the Senior Manager of Marketing Partnerships in sponsorship and partnership management. You’ll be responsible for ensuring the seamless delivery of sponsorship rights, building and maintaining commercial partner relationships and executing impactful marketing campaigns, to enhance the value of our partnerships and achieving both partner and company objectives.

Duties and Areas of Responsibility:

• Partnership Management: Serve as the primary point of contact for partners, ensuring all sponsorship deliverables are executed on time and to the highest standard.
• Relationship Building: Foster long‑term relationships with partners through effective communication, regular updates, and proactive problem‑solving. This may include corresponding with partner resources to develop an effective communications framework.
• Strategic Activation: Develop and implement innovative activation strategies that drive engagement, brand awareness, and measurable business outcomes for partners and the company.
• Joint Marketing Plans: Research market trends, consumer behavior, and audience insights to recommend data‑driven solutions for joint marketing initiatives.
• Insights & Optimization: Analyse campaign performance, prepare post‑event reports, and provide actionable insights to optimise future strategies.
• New Opportunities: Support the Director in identifying and pursuing new partnership opportunities to drive growth and innovation.
• Collaborate Cross‑functionally: Work closely with and coordinate among various internal teams (sales, operations, design, digital marketing) to attain a smooth delivery of clients’ sponsorship rights and entitlements, such as activations and marketing collaborations; as well as create and execute multi‑channel marketing campaigns that align with partner goals.
• Event Support: Travel as needed to oversee on‑site activations and ensure flawless execution of partnership deliverables.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Sports Management, or a related field.
• Minimum of 1-2 years of experience in sponsorship management, partnership marketing, or a related role, preferably within the sports industry in ASEAN region.
• Strong understanding of sponsorship activation, event management and multi‑channel marketing strategies.
• Proven ability to manage multiple partnerships and delivering successful marketing campaigns simultaneously.
• Excellent communication, negotiation, and relationship‑building skills.
• Experience in planning and executing multi‑channel marketing campaigns.
• Analytical mindset with the ability to measure campaign effectiveness and ROI.
• Ability to work collaboratively with cross‑functional teams and external partners.
• Proactive problem‑solver with strong organisational and project management skills.
• Flexibility to travel and work on‑site at events as required.

Job Conditions

This role is located on site at our Singapore office.

Category

Sales

Type of contract

Regular

Contract start date

08/24/2026

Reference

2674