Executive, Marketing

Tangs; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Tangs in Singapore is seeking a versatile marketing professional to develop campaigns across offline, digital and social channels, driving traffic to both online and in-store experiences.

You will lead multi-channel activations, coordinate with Leasing, Merchandising and E-commerce, manage timelines, brief external partners, and analyze results to improve ROI and campaigns effectiveness.

Responsibilities

• Develop marketing campaigns and activations across offline, digital, and social channels to drive online and in-store traffic.
• Execution includes campaign ideation, comms planning, content development, e-mail and digital marketing, public relations, advertising, activations & events, and more.
• Organise and align the campaign / project timeline, directional inputs, integrated marketing functions (marketing, social media, CRM), and onsite execution to drive business objectives and goals.
• Tracking and analysis of results and insights in digital marketing, social media, and in-store promotions and activations to improve marketing effectiveness and ROI.
• Lead in the collaboration with internal business stakeholders such as Leasing, Merchandising, E-commerce to execute marketing projects and communications.
• Liaise with external vendors, agencies, and media partners to support execution when needed.
• Serve as the primary marketing liaison for the assigned business unit, ensuring effective marketing initiatives tailored to customer segments.
• Develop and execute leasing marketing plans to position the mall as a destination for wellness, F&B, retail shopping.
• Handle the media rates, deck and booking of in-store media spaces.
• Review and approve brands’ and tenants’ in-store visuals, providing guidance and quality checks to ensure brand compliance and on-time roll-out.

Job description

Develop marketing campaigns and activations across offline, digital, and social channels to drive online and in-store traffic.

Execution includes campaign ideation, comms planning, content development, e-mail and digital marketing, public relations, advertising, activations & events, and more.

Organise and align the campaign / project timeline, directional inputs, integrated marketing functions (marketing, social media, CRM), and onsite execution to drive business objectives and goals.

Tracking and analysis of results and insights in digital marketing, social media, and in-store promotions and activations to improve marketing effectiveness and ROI.

Lead in the collaboration with internal business stakeholders such as Leasing, Merchandising, E-commerce to execute marketing projects and communications.

Liaise with external vendors, agencies, and media partners to support execution when needed.

Leasing Marketing

Serve as the primary marketing liaison for the assigned business unit, ensuring effective marketing initiatives tailored to customer segments.

Develop and execute leasing marketing plans to position the mall as a destination for wellness, F&B, retail shopping.

Handle the media rates, deck and booking of in-store media spaces.

Review and approve brands’ and tenants’ in-store visuals, providing guidance and quality checks to ensure brand compliance and on-time roll-out.