Executive, Channel Marketing (1 year Contract)

Sentosa Development Corporation & Subsidiaries; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

Sentosa Development Corporation & Subsidiaries seeks a results-driven lead generation specialist to convert cold calls into visits with community groups across Singapore. You will develop persuasive materials and tailor Sentosa experiences, and manage follow-ups to secure bookings.

The role requires a Diploma with at least 2 years of related experience and strong communication. Fresh graduates are welcome to apply, with a focus on proactive outreach and measurable outcomes.

Qualifications

• Diploma with at least 2 years of relevant experience.
• Fresh Graduates are welcome to apply.
• Strong written and verbal communication skills.
• Confident with cold calling and lead generation and able to follow up.

Responsibilities

• Lead generation and conversion: conduct systematic cold calling, emailing and outreach to community groups across Singapore.
• Lead generation and reporting: create and manage a contacts database and track engagement; record activities and outcomes.
• Create targeted experiences aligned with group interests by coordinating with internal stakeholders for customised programmes.
• Administrative matters: coordinate with programme providers, attendance and itineraries; assist with operational duties when required.

Skills

Cold calling

Lead generation

Presentation skills

Communication skills

Team player

Persistence

Independent worker

Language proficiency

Community groups knowledge

Education

Diploma

Tools

PowerPoint

Word

Excel

Canva

Job description

Overall Job Purpose

This role focuses on generating and converting leads from cold calls into actual visits, contributing directly to Sentosa's footfall targets. Groups would include community groups from e.g. People’s Association (PA), Active Ageing Centres (AACs) and organized groups e.g. interest groups.

Key Responsibilities

1) Lead generation and Conversion

• Conduct systematic cold calling, emailing and direct outreach to community groups and organized groups across Singapore to promote Sentosa’s offerings and experiences.
• Develop clear, professional and persuasive presentation materials. Present to community / organized groups.
• Understand each group’s requirements, interests, budget etc and recommend suitable Sentosa offerings and experiences based on the group’s profile and objectives.
• Follow up actively with prospects and convert leads into confirmed bookings / visitation.

2) Lead generation and Reporting

• Create and manage a structured database of contacts and track engagement.
• Record all calls, meetings, presentations, follow-ups and booking outcomes accurately.
• Identify reasons for unsuccessful conversions and recommend improvements.

3) Create targeted experiences aligned with group interest

• Work with internal stakeholders to develop customised experiences / programmes aligned with group interests e.g. photography walks, nature trails, fitness activities etc.

4) Administrative matters

• Coordinate with programme providers including booking, actual attendance and itineraries.
• Assist with operational and programme-related duties when required.

Requirements

• Diploma with at least 2 years of relevant experience. Fresh Graduates is welcome to apply.
• A team player who is confident with cold calling, generating new leads, handling rejections, following up consistently on enquiries and closing sales.
• Confident and effective presentation skills.
• Strong written and communication skills
• Resourceful, proactive and ability to work independently.
• Good command of language(s) relevant to target audience.
• Knowledge of Singapore’s community groups and grassroot organisations will be an advantage
• Computer Literacy including Microsoft Powerpoint, Word, Excel and graphic design platform such as Canva.