Executive, Brands (Commercial Services)

The Branding Journal; Singapore; On-site; SGD 39,000 - 67,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Training and development opportunities

Subsidised Ascott rates

Volunteerism programs

Wellness programmes

Job summary

CapitaLand Group invites graduates to join our Global Brand team to help develop the Brand Curriculum and manage the Global Brand Academy. You will coordinate with stakeholders to align learning content with corporate brand standards and business goals, while handling training logistics.

In this role you will also manage LMS assets, audit global imagery for quality, and support the development of brand resources, guidelines, and communications across regions.

Qualifications

• Degree in Marketing, Branding, Communications, Business, Hospitality or related discipline.
• Fresh graduates are welcome to apply.
• Prior internship or work experience in branding, marketing, communications, hospitality or related fields will have an advantage.
• Strong written and verbal communication skills.
• Curious, resourceful and willing to learn.

Responsibilities

• Develop the Global Brand Curriculum and oversee content development for the Global Brand Academy.
• Manage LMS content and collaborate with stakeholders to ensure timely deployment.
• Review regional imagery as the Global Brand Custodian and maintain asset repositories.
• Support brand consistency by researching market insights and competitor tracking.
• Assist in developing brand resources and guidelines and contribute to brand communications.

Skills

Branding

Marketing

Communications

Project management

MS Office

Education

Bachelor's degree

Tools

PowerPoint

Excel

Job description

About Us

CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across 270 cities in 45 countries.

Job Description

Key Responsibilities

Develop the Global Brand Curriculum

Global Brand Academy

• Serve as secretariat for the Global Brand Curriculum Council.
• Drive content development and programme execution for the Global Brand Academy, collaborating with stakeholders to align learning materials with global brand standards and business objectives while managing training logistics.

LMS Management

• Work with LMS partners and stakeholders to develop, upload and maintain online learning content. Where required, independently manage LMS content and updates to ensure timely and accurate deployment.

Manage the Global Brand Visibility & Consistency

Photo Audit & Guidelines

• Serve as global photo custodian, reviewing, auditing and approving regional imagery to ensure high quality, composition and strict alignment with brand standards.
• Maintain an organised repository of approved visual assets.

Supporting brand consistency through brand selection

• Work as part of a team to review and set standards for guest supplies and amenities while building compliance frameworks to maintain quality.
• Support brand strategy and decision-making through comprehensive market research, competitor tracking, and consumer insight analysis.

Brand Custodian

• Support the development of brand resources and guidelines.
• Contribute to brand marketing and communications.
• Support the monitoring and reporting of brand performance.
• Support the management and maintenance of digital and content assets.
• Support the planning and execution of global events and activations, coordinating timelines, vendors, stakeholders, logistics and event deliverables to ensure smooth execution.

Perform other related duties and responsibilities as reasonably assigned by the Company to support business operations and organisational objectives.

Requirements

• Degree in Marketing, Branding, Communications, Business, Hospitality or a related discipline.
• Fresh graduates are welcome to apply.
• Candidates with prior internship or work experience in branding, marketing, communications, hospitality or related fields will have an advantage.
• Strong written and verbal communication skills.
• Curious, resourceful and willing to learn.
• Strong organisational skills with attention to detail.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Collaborative team player with strong interpersonal skills.
• Proficiency in Microsoft Office applications such as PowerPoint and Excel.

Benefits

• Comprehensive medical coverage
• Training and development opportunities
• Subsidised rates at Ascott serviced residences
• Strong advocate of staff volunteerism
• Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.