Emerging Markets PR Specialist – Luxury Wine Brands

Treasury Wine Estates; Singapore; On-site; SGD 90,000 - 130,000; Full time

Benefits offered by this job

20 days annual leave

Medical insurance

Quarterly wine allowance

TWEforME Day

Job summary

Treasury Wine Estates is seeking an Assistant PR Manager (Emerging Markets) to support PR and communications across a portfolio of luxury wine brands in Asia (excluding Greater China), the Middle East and Africa.

You will help develop and execute strategic PR campaigns, manage media relations, events and influencer partnerships, and collaborate with Brand and Customer Marketing teams to drive visibility and engagement.

Qualifications

• Bachelor’s Degree or higher in Communications, Public Relations or Marketing.
• Minimum 5+ years experience in communications or public relations/agency or related business environment.
• Passion for the luxury industry with strong understanding of luxury brands and consumer lifestyle.
• Experience in designing and executing luxury marketing, communications and PR campaigns.

Responsibilities

• Develop PR strategies and campaigns across Asia, the Middle East and Africa.
• Support annual PR and communications plans with implementation and measurement.
• Localise globally defined content to optimise consumer recruitment and engagement.
• Manage press releases, media alerts and PR pitches.
• Plan and execute events and guide agencies on implementation and execution.
• Track budgets and deliver PR coverage reports and insights.
• Maintain up-to-date media and influencer contact databases.

Skills

Press relations

Media relations

Campaign management

Stakeholder management

English fluency

Event planning

Education

Bachelor's Degree in Communications/PR/Marketing

Job description

Treasury Wine Estates is seeking an Assistant PR Manager (Emerging Markets) to support PR and communications across a portfolio of luxury wine brands in Asia (excluding Greater China), the Middle East and Africa.

You will help develop and execute strategic PR campaigns, manage media relations, events and influencer partnerships, and collaborate with Brand and Customer Marketing teams to drive visibility and engagement.