Ecosystem Content & Engagement Lead

Info-communications Media Development Authority

Singapore

On-site

SGD 55,000 - 90,000

Full time

14 days+

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Job summary

Info-communications Media Development Authority (IMDA) is seeking a digital marketing specialist to support PDPC’s online efforts. The role focuses on creating engaging social content, coordinating calendars, and producing assets across formats to align with branding.

You will collaborate with stakeholders and vendors to drive content strategy and performance insights. The ideal candidate has 4–7 years in digital marketing, strong editing skills, familiarity with CapCut, Canva and Adobe CC, plus

Qualifications

4 - 7 years of digital marketing and content development experience across social media, website and digital campaigns for B2C brand.
Demonstrated ability to sustain the pace of delivery required for end-to-end content production work, especially short form video.
Proficient in video editing and design tools (e.g. CapCut, Adobe Creative Cloud Pro, Canva) and GenAI tools (e.g. Claude Design, Adobe Firefly).
Comfortable appearing in front of the camera and in videos.
Excellent writing and editing abilities with ability to adapt tone for different audiences.
Good proficiency in social media platforms (TikTok, Instagram, LinkedIn and Facebook) and their analytics tools.
Strong understanding of digital content marketing and creation principles, and enjoys keeping up to date with the latest trends and platforms.
Excellent communications and stakeholder management skills to foster collaborations both internally across divisions and externally with vendors or partners.

Responsibilities

Drive the end-to-end planning, creation and production of social media content and creative assets across different formats, ensuring that outputs are audience-centric, platform-appropriate and aligned with PDPC’s messaging and branding
Plan the social media content, which includes building content calendars and managing deadlines for content delivery by seeking approval and ensuring timely publishing
Create and produce social media content from drafting post copy, capturing footages, editing videos, designing visuals, adapting the assets for different platforms to the final asset production.
Coordinate with internal stakeholders across the Group to align the narratives and messaging for intended audiences
Monitor social media trends, platform developments and content performance insights to recommend creative optimisations, improve engagement and support continuous refinement of social media content
Collaborate with internal stakeholders to develop PDPC resources such as videos, publications, and infographics for industry and consumer engagement.
Drive the internal content production workflow from video storyboarding, copywriting/copy editing, design and layout to final asset production