Assistant Manager / Manager – Ecosystem Development & Engagement (Publicity)

Public Service Division; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Public Service Division is seeking a skilled digital marketer to support PDPC’s digital marketing efforts. The role involves creating and producing social media content, planning calendars, scripting, shooting and editing videos, and aligning messaging across stakeholders.

Ideal candidates have 4–7 years in digital marketing with strong writing, editing, and platform analytics capabilities, plus experience with CapCut, Canva and Adobe Creative Cloud Pro.

Qualifications

• 4–7 years of digital marketing and content development experience across social media, website and digital campaigns for B2C brands.
• Proven ability to deliver end-to-end content production, including short-form video.
• Strong eye for detail and aesthetics; proficient in video editing and design tools (CapCut, Adobe CC, Canva).
• Comfortable appearing on camera for video content.
• Excellent writing and editing with adaptable tone for different audiences.
• Proficient in social media platforms (TikTok, Instagram, LinkedIn, Facebook) and analytics.
• Solid understanding of digital content marketing principles and current trends.

Responsibilities

• Drive end-to-end planning, creation and production of social media content across formats.
• Plan content calendars and manage deadlines with approvals for publishing.
• Create and produce social media content from scripting to final asset production.
• Coordinate with internal stakeholders to align narratives and messaging.
• Monitor trends and performance to optimise engagement and content quality.
• Collaborate on PDPC resources such as videos, publications, and infographics.
• Lead the internal content production workflow from storyboard to final asset production.

Skills

Digital marketing

Content development

Social media management

Video editing

Canva

CapCut

Adobe Creative Cloud Pro

GenAI tools

Tools

CapCut

Adobe Creative Cloud Pro

Canva

Job description

What the role is

This role will be responsible for supporting PDPC’s digital marketing efforts. The ideal candidate will work closely with senior management, internal stakeholders and vendors on the development of content and creative assets for PDPC’s owned channels.

What you will be working on

• Drive the end-to-end planning, creation and production of social media content and creative assets across different formats, ensuring that outputs are audience-centric, platform-appropriate and aligned with PDPC’s messaging and branding
• Plan the social media content, which includes building content calendars and managing deadlines for content delivery by seeking approval and ensuring timely publishing
• Create and produce social media content from drafting post copy, capturing footages, editing videos, designing visuals, adapting the assets for different platforms to the final asset production.
• Coordinate with internal stakeholders across the Group to align the narratives and messaging for intended audiences
• Monitor social media trends, platform developments and content performance insights to recommend creative optimisations, improve engagement and support continuous refinement of social media content
• Collaborate with internal stakeholders to develop PDPC resources such as videos, publications, and infographics for industry and consumer engagement.
• Drive the internal content production workflow from video storyboarding, copywriting/copy editing, design and layout to final asset production

What we are looking for

• 4 - 7 years of digital marketing and content development experience across social media, website and digital campaigns for B2C brand
• Demonstrated ability to sustain the pace of delivery required for end-to-end content production work, especially short form video
• Keen eye for detail and aesthetic judgement with proven skills in video editing and design tools (e.g. CapCut, Adobe Creative Cloud Pro, Canva) and GenAI tools (e.g. Claude Design, Adobe Firefly)
• Comfortable appearing in front of the camera and in videos
• Excellent writing and editing abilities with ability to adapt tone for different audiences
• Good proficiency in social media platforms (TikTok, Instagram, LinkedIn and Facebook) and their analytics tools
• Strong understanding of digital content marketing and creation principles, and enjoys keeping up to date with the latest trends and platforms
• Excellent communications and stakeholder management skills to foster collaborations both internally across divisions and externally with vendors or partners.
• Self-motivated and committed to excellence in project execution and adept at managing priorities and timelines
• Additional experience with a B2B brand will be advantageous

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