Ecommerce Marketing Manager

Beauty One International Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary with bonuses

Job summary

Beauty One International Pte Ltd is seeking a proactive E-commerce Marketing Lead to design and execute end-to-end digital campaigns across social, email and search platforms. You will analyze trends, optimize spend and collaborate with teams to ensure cohesive brand messaging and measurable growth.

The role requires strong analytical skills, a Bachelor's degree in Marketing or related field, and hands-on experience with GA, Google Ads, and social tools.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in e-commerce marketing, preferably skincare or beauty.
• Strong understanding of digital marketing channels and strategies.
• Excellent analytical skills with data interpretation.
• Proficiency with marketing tools such as GA, Google Ads, and social tools.
• Exceptional communication and interpersonal skills.
• Ability to work independently and in a team.
• Creative thinking and problem-solving.
• Strong project management skills with attention to detail.

Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive online sales and brand awareness.
• Manage and optimize digital marketing campaigns across social media, email, and search engines.
• Analyze market trends and consumer behavior to identify growth opportunities.
• Collaborate with cross-functional teams to align brand messaging with business goals.
• Monitor KPIs to assess marketing effectiveness and iterate.
• Oversee content creation to engage customers on online platforms.
• Lead SEO and SEM efforts to improve visibility and traffic.
• Manage relationships with external vendors and partners.
• Stay updated on industry trends to maintain a competitive edge.

Skills

Digital marketing

Analytics

SEO/SEM

Content marketing

Communication skills

Team collaboration

Project management

Independent work

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads (AdWords)

Social media management tools

Job description

Develop and implement comprehensive e-commerce marketing strategies to drive online sales and brand awareness, managing and optimizing digital marketing campaigns across various platforms including social media, email, and search engines.

Key responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive online sales and brand awareness.

• Manage and optimize digital marketing campaigns across various platforms including social media, email, and search engines.

• Analyze market trends and consumer behavior to identify opportunities for growth and improvement.

• Collaborate with cross-functional teams to ensure cohesive brand messaging and alignment with overall business goals.

• Monitor and report on key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.

• Oversee the creation and management of engaging content for online platforms to enhance customer engagement.

• Lead efforts in SEO and SEM to improve website visibility and traffic.

• Manage relationships with external vendors and partners to maximize marketing efforts.

• Stay updated on industry trends and emerging technologies to maintain a competitive edge.

About you

• Bachelor's degree in Marketing, Business, or a related field.

• Proven experience in e-commerce marketing, preferably within the skincare or beauty industry.

• Strong understanding of digital marketing channels and strategies.

• Excellent analytical skills with the ability to interpret data and make informed decisions.

• Proficiency in marketing tools and platforms such as Google Analytics, AdWords, and social media management tools.

• Exceptional communication and interpersonal skills.

• Ability to work independently and as part of a team in a fast-paced environment.

• Creative thinking and problem-solving skills.

• Strong project management skills with attention to detail.

Benefits

• Competitive salary and performance-based bonuses.