E-Commerce Marketing Manager

Beauty One International Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Job summary

Beauty One International Pte Ltd is seeking an experienced E-commerce Marketing Manager to develop and execute strategies that drive online sales and strengthen brand presence across platforms. You will oversee campaigns on social, email, and search, while refining content and performance reporting.

Ideal candidates have skincare/beauty marketing experience, strong analytics, and the ability to collaborate with multiple teams in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in e-commerce marketing, preferably in skincare or beauty industry.
• Strong understanding of digital marketing channels and strategies.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in marketing tools and platforms such as Google Analytics, AdWords, and social media management tools.
• Exceptional communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Creative thinking and problem-solving skills; strong project management skills with attention to detail.

Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive online sales and brand awareness.
• Manage and optimize digital marketing campaigns across social media, email, and search engines.
• Analyze market trends and consumer behavior to identify growth opportunities.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and alignment with business goals.
• Monitor and report on KPIs to assess marketing effectiveness.
• Oversee content creation for online platforms to enhance customer engagement.
• Lead SEO and SEM efforts to improve visibility and traffic.
• Manage relationships with external vendors and partners to maximize marketing efforts.
• Stay updated on industry trends and emerging technologies to maintain a competitive edge.

Skills

Digital marketing

Analytics

Communication

Teamwork

Project management

SEO/SEM

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Google Ads

Social media management tools

Job description

About the role

Develop and implement comprehensive e-commerce marketing strategies to drive online sales and brand awareness, managing and optimizing digital marketing campaigns across various platforms including social media, email, and search engines.

Key responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive online sales and brand awareness.
• Manage and optimize digital marketing campaigns across various platforms including social media, email, and search engines.
• Analyze market trends and consumer behavior to identify opportunities for growth and improvement.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and alignment with overall business goals.
• Monitor and report on key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.
• Oversee the creation and management of engaging content for online platforms to enhance customer engagement.
• Lead efforts in SEO and SEM to improve website visibility and traffic.
• Manage relationships with external vendors and partners to maximize marketing efforts.
• Stay updated on industry trends and emerging technologies to maintain a competitive edge.

About you

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in e-commerce marketing, preferably within the skincare or beauty industry.
• Strong understanding of digital marketing channels and strategies.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in marketing tools and platforms such as Google Analytics, AdWords, and social media management tools.
• Exceptional communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Creative thinking and problem-solving skills.Strong project management skills with attention to detail.

Benefits

• Competitive salary and performance-based bonuses.