E-Commerce Specialist (Marketplace)

HOUSE OF 28 PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

HOUSE OF 28 PTE. LTD. seeks a TikTok Shop & Live Commerce Specialist to drive growth across content, commerce, and operations in Singapore.

The role focuses on planning and managing TikTok live sessions, optimizing product listings, coordinating with hosts and creators, and ensuring smooth fulfilment in collaboration with the operations team. You will track performance and stay ahead of platform features to boost revenue.

Qualifications

• Diploma in business, marketing, or related field.
• 3–5 years in e-commerce, digital marketing, social commerce, marketplace management, or live commerce.
• Proven TikTok Shop operations or livestream commerce experience.
• Track record of online sales growth and revenue targets.
• Strong analytical skills with reporting tools such as Excel, Google Sheets, or BI platforms.
• Familiarity with marketplace platforms such as TikTok Shop, Shopee, Lazada, WooCommerce, etc.

Responsibilities

• Plan and manage TikTok live sessions (calendar, flow, product focus).
• Liaise with hosts, creators, and live sellers.
• Oversee TikTok Shop setup and product optimisation.
• Work closely with the operations team to ensure fulfilment runs smoothly and resolve any issues.
• Track performance and refine live/content approach.
• Stay updated on TikTok features and advise on best practices.
• Coordinate with marketing on pre- and post-live content.

Skills

Analytical skills

Team player

Proactive

Education

Diploma in Business & Administration, Marketing, or related field

Tools

Excel

Google Sheets

BI platforms

Job description

This role will focus on building and managing the TikTok Shop and live selling capabilities, working across content, commerce, and operations.

Key Responsibilities:

• Plan and manage TikTok live sessions (calendar, flow, product focus)
• Liaise with hosts, creators, and live sellers
• Oversee TikTok Shop setup and product optimisation
• Work closely with the operations team to ensure fulfilment runs smoothly and resolve any issues
• Track performance and refine live/content approach
• Stay updated on TikTok features and advise on best practices
• Coordinate with marketing on pre- and post-live content

Requirements:

• Diploma in Business & Administration, Marketing, Business, E-Commerce, Communications, or a related field.
• 3 to 5 years of experience in E-commerce, digital marketing, social commerce, marketplace management, or live commerce.
• Proven experience managing TikTok Shop operations and/or livestream commerce programs.
• Demonstrated success in driving online sales growth and achieving revenue targets.
• Strong analytical skills and proficiency with reporting tools such as Excel, Google Sheets, or business intelligence platforms.
• Passion for fashion, proactive, and a team player.
• Familiarity with marketplace platforms such as: TikTok Shop, Shopee, Lazada, WooCommerce and etc