Director of Internal Communications & Channel Strategy

Standard Chartered Singapore; Singapore; Hybrid; SGD 180,000 - 260,000; Full time

Benefits offered by this job

Flexible working options

Wellbeing support

Learning and development opportunities

Job summary

Standard Chartered Singapore is seeking a Director of Internal Communications to lead our internal channels, editorial planning and content strategy. You will collaborate across markets and functions, shaping audience-focused communications that align with strategic priorities, governance standards and enterprise campaigns.

You will manage channel performance, develop guidance, and partner with digital and employee experience teams to improve content relevance and reach.

Qualifications

• 10+ years of experience in internal communications, corporate communications or employee communications, ideally within a large global or matrix organisation.
• Strong expertise in internal communications channels and digital platforms, including channel strategy, governance, optimisation and improving colleague engagement.
• Excellent editorial, copywriting and storytelling skills, with the ability to translate complex or sensitive information into clear, engaging and audience-focused communications.
• Proven ability to manage senior stakeholders and Group-wide communications, including leadership communications, enterprise campaigns and major organisational priorities.
• Strong data and insights mindset, using channel analytics, employee feedback and performance measures to improve communication effectiveness and colleague experience.

Responsibilities

• Manage the Bank’s priority internal communications channels, ensuring they remain relevant, effective, accessible and aligned to colleague needs.
• Own the day‑to‑day channel operating rhythm, including publishing standards, editorial planning, content flow, prioritisation and quality control.
• Use channel analytics, audience insight and colleague feedback to improve content performance, discoverability, engagement and user experience.
• Develop and maintain channel guidance, standards and best‑practice materials for internal communicators globally.
• Partner with digital, technology and employee experience teams to improve the effectiveness of communications platforms and tools.
• Identify opportunities to simplify channel use, reduce duplication and improve the consistency of colleague communications across the Bank.
• Support integrated editorial planning across key Group‑wide communications priorities, helping to ensure channels are used in a coordinated and purposeful way.
• Maintain visibility of upcoming communications activity and help manage competing priorities across campaigns, leadership communications, financial results, themed weeks and employee engagement initiatives.
• Advise internal communications colleagues and stakeholders on the best use of channels, formats and content approaches to reach different audiences.
• Support the development of audience‑focused content strategies that connect the Bank’s strategy, priorities, culture and transformation agenda to colleagues’ day‑to‑day work.
• Help ensure content is clear, timely, accessible and aligned to the Bank’s tone, brand, employee experience and strategic priorities.
• Create, edit and publish high‑quality content for Group‑wide internal channels, including articles, leadership messages, campaign copy, colleague updates and channel‑native content.
• Translate complex or sensitive information into clear, human and practical communications that help colleagues understand what is changing, why it is relevant and what action is needed.
• Work with subject matter experts, senior stakeholders and internal communications colleagues to shape messages that are accurate, engaging and appropriate for different audiences.
• Support the development of compelling narratives and content for enterprise‑wide campaigns and major Group communications moments.
• Bring strong editorial judgement, attention to detail and a clear understanding of colleague needs to all content development.
• Support the planning and delivery of major Group‑wide communications moments, including financial results, enterprise campaigns, employee engagement initiatives and strategic priority updates.
• Work closely with businesses, functions, markets and other CABM colleagues to coordinate communications activity and improve consistency across the Bank.
• Help create shared content approaches, toolkits and templates that enable local adaptation while maintaining strategic alignment.
• Support issue management, prioritisation and planning across the internal communications calendar.
• Contribute to continuous improvement across the Internal Communications function by identifying practical ways to improve standards, processes and outcomes.
• Track and report on channel and content performance, using data to inform decisions and improve future activity.
• Develop simple, useful insights that help communicators and stakeholders understand what is working and where improvements are needed.
• Support the development of dashboards, reporting approaches and measurement frameworks for channels and Group‑wide communications.
• Bring curiosity about emerging communications practice, external trends and new channel formats.
• Promote experimentation, learning and practical innovation across internal communications activity.

Skills

Channel strategy

Copywriting

Editorial planning

Data and insights

Stakeholder management

Job description

Standard Chartered Singapore is seeking a Director of Internal Communications to lead our internal channels, editorial planning and content strategy. You will collaborate across markets and functions, shaping audience-focused communications that align with strategic priorities, governance standards and enterprise campaigns.

You will manage channel performance, develop guidance, and partner with digital and employee experience teams to improve content relevance and reach.