Director of Content Strategy & Digital Storytelling

People's Association; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

The People’s Association seeks an Assistant Director (Content Development) to lead PA's digital content development within the Marketing and Digital Communications Division. You will translate PA's priorities into audience-centric content across corporate and leadership platforms, building a high-performing team and partnerships with creators while guiding AI-enabled content practices.

Collaborate with internal divisions to ensure brand consistency, governance, and timely delivery of engaging

Qualifications

• Qualifications in Digital Media, Film, Mass Communications or similar discipline.
• 6–8 years of experience in digital content strategy and management.
• Proven track record of growing digital channels and audience.
• Experience managing end-to-end content production (photo, video, motion).
• Strong analytics to translate data into content strategy.
• Proven ability to lead and develop teams and manage stakeholders.

Responsibilities

• Lead PA's digital content strategy across corporate and leadership channels.
• Oversee ideation, production of creative assets with a consistent brand voice.
• Analyse data to inform content planning and platform growth.
• Develop partnerships with content platforms, creators and KOLs.
• Coordinate cross-government storytelling and campaigns.
• Manage project planning, budgets, releases and licensing.

Skills

Content strategy

Social media management

Audience growth

Team leadership

Stakeholder engagement

Project management

Adobe Creative Suite

Copywriting & storytelling

AI-enabled content tools

Education

Bachelor's or above in Digital Media / Film / Mass Communications

Tools

Adobe Creative Suite

Professional camera equipment

Video editing software

Job description

The People’s Association seeks an Assistant Director (Content Development) to lead PA's digital content development within the Marketing and Digital Communications Division. You will translate PA's priorities into audience-centric content across corporate and leadership platforms, building a high-performing team and partnerships with creators while guiding AI-enabled content practices.

Collaborate with internal divisions to ensure brand consistency, governance, and timely delivery of engaging