Assistant Director, Partnership Marketing

Resorts World Sentosa; Singapore; Presencial; SGD 180.000 - 240.000; Jornada completa

Descripción de la vacante

Resorts World Sentosa seeks a seasoned Partnership Marketing leader to develop and execute strategies across the resort’s campaigns, events, and entertainment offerings. You will build enduring alliances, manage key relationships, and drive demand through integrated marketing and co-investment initiatives.

Responsibilities include leading marquee events, shaping partnership roadmaps, and collaborating with internal teams to maximise joint value and commercial outcomes in a dynamic hospitality

Formación

• Degree in Marketing, Business, Communications, Tourism, Hospitality, or related discipline.
• 8–10 years of experience in partnership marketing and related fields.
• Proven track record in securing strategic partnerships delivering commercial and marketing value.
• Experience in entertainment, nightlife, live events, festivals, lifestyle or experiential marketing.

Responsabilidades

• Develop and lead partnership marketing strategies to drive visitation, revenue, brand awareness, and demand generation across Resorts World Sentosa.
• Build and execute a long-term partnership roadmap aligned with business priorities, campaigns, launches, and seasonal initiatives.
• Identify and evaluate partnership opportunities to strengthen market position and deliver measurable value.
• Lead for marquee resort-wide events.
• Collaborate to develop partnership frameworks, sponsorships, media value exchanges, and co-investment initiatives.
• Cultivate and manage strategic partner relationships to unlock joint opportunities and long-term value.
• Lead marketing collaborations with partners across travel, hospitality, airlines, financial services, media, lifestyle, retail, entertainment, nightlife.

Conocimientos

Partnership marketing

Strategic alliances

Business development

Integrated marketing

Stakeholder management

Team leadership

Data-driven decisions

Educación

Degree in Marketing/Business/Communications/Tourism/Hospitality

Descripción del empleo

• Develop and lead partnership marketing strategies that drive visitation, revenue, brand awareness, and demand generation across Resorts World Sentosa.
• Build and execute a long-term partnership roadmap aligned with business priorities, resort-wide campaigns, attraction launches, entertainment offerings, and seasonal initiatives.
• Identify and evaluate partnership opportunities that strengthen RWS's market position and deliver measurable commercial and marketing value.
• Lead for marquee resort wide events

Partnership Development & Management

• Work closely with the Partnerships team to develop partnership frameworks, sponsorship opportunities, marketing commitments, media value exchanges, and co-investment initiatives.
• Cultivate and manage strategic partner relationships to unlock joint marketing opportunities, audience expansion, and long-term business value.
• Lead marketing collaboration discussions with partners across travel, hospitality, airlines, financial services, telecommunications, media, lifestyle, retail, entertainment, nightlife, and consumer brands.

Partnership Activation & Demand Generation

• Drive integrated partnership campaigns that support resort-wide business objectives and marketing priorities.
• Leverage partner channels, audiences, and ecosystems to expand reach, acquire new customers, and generate incremental demand.
• Develop innovative collaborations, consumer promotions, and guest experiences that enhance RWS's brand relevance and commercial performance.
• Lead partnership activations that support RWS's entertainment, lifestyle, nightlife, and experiential offerings, including festivals, live entertainment, and special events.

Performance, Stakeholder & Team Leadership

• Establish KPIs and performance frameworks to measure partnership effectiveness, business impact, and return on investment.
• Analyse campaign performance, consumer insights, partner value, and market trends to optimise strategies and investment decisions.
• Partner closely with internal business units to align priorities, maximise partnership value, and ensure successful execution.
• Lead, coach, and develop the Partnership Marketing team while fostering a high-performance, collaborative, and commercially driven culture.

Job Requirements

• Degree in Marketing, Business, Communications, Tourism, Hospitality, or a related discipline.
• Minimum 8 to 10 years of experience in partnership marketing, strategic alliances, business development, integrated marketing, tourism, hospitality, entertainment, nightlife, or related industries.
• Proven track record in developing and securing strategic partnerships that deliver measurable commercial, marketing, brand, and business outcomes.
• Strong experience in entertainment, nightlife, live events, festivals, lifestyle, or experiential marketing, with a deep understanding of consumer trends, audience behaviours, and partnership ecosystems.
• Demonstrated ability to build and influence senior stakeholder relationships, and negotiate complex partnership, sponsorship, and commercial agreements.
• Strong commercial acumen with the ability to identify growth opportunities, unlock partner value, and translate strategy into business results.
• Strategic and analytical thinker with the ability to leverage consumer insights, market intelligence, and performance data to drive decision-making and optimise outcomes.
• Proven people leader with excellent communication, stakeholder management, and team development skills, capable of leading cross-functional collaboration in a dynamic environment.