Direct Marketing Lead: Email, SMS & WhatsApp

Evolut Holdings Pte Ltd; Singapore; Hybrid; SGD 60,000 - 90,000; Full time

Job summary

Evolut Holdings Pte Ltd is seeking a seasoned Direct Marketing Lead to own email, SMS, and WhatsApp campaigns across Singapore, Malaysia, and Hong Kong. You will balance promotional content with education to build brand trust and drive revenue.

You’ll collaborate with product and local teams to launch timely campaigns, craft compelling copy, and optimize CRM flows. A strong data-driven mindset and fluency in English are essential for success.

Qualifications

• 3–4+ years of direct marketing experience, with a focus on email marketing.
• Hands-on experience with Klaviyo, Mailchimp, or similar platforms.
• Ability to write clear, engaging copy across channels and regions.
• Fluent English, written and verbal.

Responsibilities

• Own and manage the email, SMS, and WhatsApp campaigns across markets.
• Develop and maintain a campaign calendar for all markets and seasonal promos.
• Coordinate with product managers and regional teams in Singapore, Malaysia, and Hong Kong.
• Write compelling copy for email campaigns and messages across channels.
• Lead CRM strategy for new product launches, including segmentation and messaging.
• Utilize data and analytics to optimize engagement and performance.
• Identify new engagement channels and localization opportunities for Singapore, Malaysia, and Hong Kong.
• Adapt campaigns for regional audiences ensuring local compliance and brand consistency.

Skills

Direct marketing

Email marketing

SMS marketing

WhatsApp marketing

Campaign planning

Copywriting

Data analytics

A/B testing

Segmentation

Regional SEA markets

Tools

Klaviyo

Mailchimp

CRM platforms

AI tools

Job description

Evolut Holdings Pte Ltd is seeking a seasoned Direct Marketing Lead to own email, SMS, and WhatsApp campaigns across Singapore, Malaysia, and Hong Kong. You will balance promotional content with education to build brand trust and drive revenue.

You’ll collaborate with product and local teams to launch timely campaigns, craft compelling copy, and optimize CRM flows. A strong data-driven mindset and fluency in English are essential for success.