Direct Marketing Lead – Email, SMS & WhatsApp

Evolut Holdings Pte. Ltd.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Evolut Holdings Pte. Ltd. seeks a direct marketing specialist to own email, SMS, and WhatsApp campaigns across Singapore, Malaysia, and Hong Kong.

You will build, execute, and optimize campaigns that educate and drive revenue while balancing promotional content with brand-building education. You will collaborate with product and local teams, craft culturally relevant copy, and leverage analytics to improve engagement.

Qualifications

• 3–4+ years of direct marketing experience with a strong focus on email marketing.
• Experience with SMS and WhatsApp marketing is a plus.
• Hands-on experience with Klaviyo, Mailchimp, or similar email/CRM platforms. Ability to build segments, manage flows, and interpret performance data.
• Ability to write clear, compelling copy across multiple channels and adapt for regional markets (Southeast Asia preferred).
• Fluent English (written and verbal).
• Experience using AI tools to improve content creation and campaign planning.
• Comfortable reading analytics, A/B testing results, and adjusting strategy based on data.

Responsibilities

• Develop and maintain a comprehensive email and direct marketing campaign calendar across all markets.
• Coordinate with product managers and local teams in Singapore, Malaysia, and Hong Kong to reflect regional priorities.
• Write compelling, culturally relevant copy for email campaigns, SMS, and WhatsApp.
• Lead direct marketing strategy for new product announcements, including segmentation, messaging, and optimization.
• Manage CRM operations on Klaviyo for clean data, segmentation, and compliance across markets.
• Use data to identify engagement opportunities, test messaging, and refine targeting.
• Identify and test new engagement channels and audience segments.
• Adapt campaigns for Singapore, Malaysia, and Hong Kong audiences while maintaining brand consistency.

Skills

Direct marketing

Email marketing

SMS marketing

WhatsApp marketing

Copywriting

Campaign analytics

A/B testing

Tools

Klaviyo

Mailchimp

Job description

Evolut Holdings Pte. Ltd. seeks a direct marketing specialist to own email, SMS, and WhatsApp campaigns across Singapore, Malaysia, and Hong Kong.

You will build, execute, and optimize campaigns that educate and drive revenue while balancing promotional content with brand-building education. You will collaborate with product and local teams, craft culturally relevant copy, and leverage analytics to improve engagement.