Digital Recruitment & Activation Lead

James Cook University; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

The Singapore campus of James Cook University is seeking a dynamic and results-driven Manager Digital Recruitment and Activations to lead the development and execution of innovative digital recruitment strategies for the Singapore domestic market.

Reporting to the Regional Manager Student Recruitment (Domestic Market), the successful incumbent will drive prospective student engagement, enhance the student journey and support enrolment growth through data-driven digital initiatives and

Qualifications

• 5–6 years' relevant experience in digital recruitment or digital engagement.
• Proven track record delivering measurable recruitment outcomes.
• Experience with CRM platforms, analytics tools and technology-enabled solutions.
• Strong project management, stakeholder engagement and budget management.
• Knowledge of EduTrust guidelines would be advantageous.

Responsibilities

• Lead the planning and implementation of digital recruitment and activation strategies for the Singapore domestic market.
• Develop and optimize digital engagement initiatives to attract, nurture and convert prospective students.
• Manage and enhance digital recruitment platforms, CRM systems and technology-enabled solutions.
• Analyse recruitment and engagement data to identify trends, measure performance and drive continuous improvement.
• Support the Regional Manager in the management and optimization of an annual budget.
• Collaborate with internal stakeholders and external vendors to deliver effective student recruitment initiatives.
• Ensure compliance with EduTrust requirements, University policies and advertising guidelines.
• Contribute to digital transformation and continuous improvement initiatives across the student recruitment portfolio.

Skills

Digital recruitment

Digital engagement

Budget management

Project management

Stakeholder engagement

Data-driven insights

Tools

CRM systems

Analytics tools

Job description

The Singapore campus of James Cook University is seeking a dynamic and results-driven Manager Digital Recruitment and Activations to lead the development and execution of innovative digital recruitment strategies for the Singapore domestic market.

Reporting to the Regional Manager Student Recruitment (Domestic Market), the successful incumbent will drive prospective student engagement, enhance the student journey and support enrolment growth through data-driven digital initiatives and