Digital Media Strategy & Campaigns Specialist

Ministry of Digital Development and Information; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Ministry of Digital Development and Information seeks a digital content and social media professional to help plan and execute gov.sg campaigns and digital displays. You will support brand consistency, optimise paid social campaigns, and analyse audience trends to improve content planning and platform performance.

The role involves publishing across platforms, maintaining governance standards, and collaborating with teams to deliver effective digital communications for government initiatives.

Qualifications

• At least 2 years of experience in digital content, social media management, or integrated marketing.
• Solid understanding of social media platforms and consumption behaviours.
• Knowledge of paid social/digital media buying practices.
• Ability to interpret platform analytics and campaign performance metrics.
• Familiarity with content publishing workflows and brand governance.
• Interest in applying AI tools to streamline workflows.
• Experience creating social media content for diverse platforms is a plus.
• Self-motivated, curious, and a strong team player.
• Excellent communication and collaboration skills.

Responsibilities

• Support development of brand and content strategies and ensure consistency across platforms.
• Assist with digital media buying plans and optimisation of paid social campaigns.
• Analyse audience trends and content performance to inform planning.
• Manage day-to-day publishing and community management, ensuring brand voice compliance.

Skills

Social media management

Brand communications

Digital content planning

Data analysis

AI tools awareness

Copywriting

Team collaboration

Interpersonal skills

Tools

Analytics tools

Job description

Ministry of Digital Development and Information seeks a digital content and social media professional to help plan and execute gov.sg campaigns and digital displays. You will support brand consistency, optimise paid social campaigns, and analyse audience trends to improve content planning and platform performance.

The role involves publishing across platforms, maintaining governance standards, and collaborating with teams to deliver effective digital communications for government initiatives.