Assistant Manager/Manager, Digital Media Strategy & Operations

Ministry of Digital Development and Information (MDDI); Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

The Ministry of Digital Development and Information (MDDI) invites candidates to join the gov.sg Digital Media Strategy & Operations team, working on brand and content strategies for gov.sg, and governance of its digital platforms.

You will handle day-to-day publishing and community management across digital and social channels, support media planning and content optimisation, analyse audience insights, and contribute to campaign performance.

Qualifications

• At least 2 years of relevant experience in digital content, social media management, brand communications or integrated marketing.
• Good understanding of social media platforms and consumption behaviours.
• Good knowledge of paid social and digital media buying practices.
• Ability to interpret platform analytics and campaign performance metrics.
• Preferably familiar with content publishing workflows and brand governance requirements.
• Interest in leveraging AI tools to improve workflows and processes.
• Preferably with experience in developing and producing content for social media platforms.
• Resourceful, self-motivated, curious to learn.
• Strong team player with good interpersonal skill.

Responsibilities

• Brand & Content Strategies: Develop and refine brand and content plans to support communications objectives.
• Media Planning & Strategy: Assist digital media buys and optimise paid social campaigns.
• Audience Insights & Performance: Analyse trends and metrics to inform content planning.
• Platform Governance & Management: Manage day-to-day publishing and community guidelines adherence.

Skills

Digital content management

Social media management

Brand communications

Integrated marketing

Job description

Under the Campaigns and Production Department (CPD), you will be part of a team managing the gov.sg digital and social media platforms, as well as Digital Display Panels within HDB estates, to keep Singaporeans informed of the key Government policies and initiatives.

This role sits within the Digital Media Strategy & Operations team, which sets the brand and content strategies for gov.sg, oversees governance of its digital platforms and the media buying and distribution of digital campaigns, and drives research and innovation efforts to strengthen gov.sg's communication approaches.

Key Responsibilities

• Brand & Content Strategies: Support the development and refinement of brand and content strategies, including ensuring brand consistency and translating strategic content pillars into integrated digital plans and campaigns that support our communications objectives.

• Media Planning & Strategy: Support the implementation of digital media buy plans with appointed media agencies, monitor and optimise paid social campaigns. This includes executing media buying and content optimisation approaches to improve content effectiveness.

• Audience Insights & Performance Analysis: Analyse audience trends and content consumption behaviours, leverage research, data and performance metrics to inform and improve gov.sg's content planning and platform effectiveness.

• Platform Governance & Management: Manage the day-to-day publishing and community management across digital and social platforms, ensuring a consistent brand voice and application of guidelines, and to do community management.

Requirements

• At least 2 years of relevant experience in digital content, social media management, brand communications or integrated marketing
• Good understanding of social media platforms and consumption behaviours
• Good knowledge of paid social and digital media buying practices
• Ability to interpret platform analytics and campaign performance metrics
• Preferably familiar with content publishing workflows and brand governance requirements
• Interest in leveraging AI tools to improve workflows and processes Preferably with experience in developing and producing content for social media platforms
• Resourceful, self-motivated, curious to learn
• Strong team player with good interpersonal skill