Assistant Manager/Manager, Digital Media Strategy & Operations

Ministry of Digital Development and Information; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Ministry of Digital Development and Information seeks a digital content and social media professional to help plan and execute gov.sg campaigns and digital displays. You will support brand consistency, optimise paid social campaigns, and analyse audience trends to improve content planning and platform performance.

The role involves publishing across platforms, maintaining governance standards, and collaborating with teams to deliver effective digital communications for government initiatives.

Qualifications

• At least 2 years of experience in digital content, social media management, or integrated marketing.
• Solid understanding of social media platforms and consumption behaviours.
• Knowledge of paid social/digital media buying practices.
• Ability to interpret platform analytics and campaign performance metrics.
• Familiarity with content publishing workflows and brand governance.
• Interest in applying AI tools to streamline workflows.
• Experience creating social media content for diverse platforms is a plus.
• Self-motivated, curious, and a strong team player.
• Excellent communication and collaboration skills.

Responsibilities

• Support development of brand and content strategies and ensure consistency across platforms.
• Assist with digital media buying plans and optimisation of paid social campaigns.
• Analyse audience trends and content performance to inform planning.
• Manage day-to-day publishing and community management, ensuring brand voice compliance.

Skills

Social media management

Brand communications

Digital content planning

Data analysis

AI tools awareness

Copywriting

Team collaboration

Interpersonal skills

Tools

Analytics tools

Job description

Under the Campaigns and Production Department (CPD), you will be part of a team managing the gov.sg digital and social media platforms, as well as Digital Display Panels within HDB estates, to keep Singaporeans informed of the key Government policies and initiatives.

This role sits within the Digital Media Strategy & Operations team, which sets the brand and content strategies for gov.sg, oversees governance of its digital platforms and the media buying and distribution of digital campaigns, and drives research and innovation efforts to strengthen gov.sg's communication approaches.

Key Responsibilities

• Brand & Content Strategies: Support the development and refinement of brand and content strategies, including ensuring brand consistency and translating strategic content pillars into integrated digital plans and campaigns that support our communications objectives.
• Media Planning & Strategy: Support the implementation of digital media buy plans with appointed media agencies, monitor and optimise paid social campaigns. This includes executing media buying and content optimisation approaches to improve content effectiveness
• Audience Insights & Performance Analysis: Analyse audience trends and content consumption behaviours, leverage research, data and performance metrics to inform and improve gov.sg's content planning and platform effectiveness.
• Platform Governance & Management: Manage the day-to-day publishing and community management across digital and social platforms, ensuring a consistent brand voice and application of guidelines, and to do community management

Requirements

• At least 2 years of relevant experience in digital content, social media management, brand communications or integrated marketing
• Good understanding of social media platforms and consumption behaviours
• Good knowledge of paid social and digital media buying practices
• Ability to interpret platform analytics and campaign performance metrics
• Preferably familiar with content publishing workflows and brand governance requirements
• Interest in leveraging AI tools to improve workflows and processes Preferably with experience in developing and producing content for social media platforms
• Resourceful, self-motivated, curious to learn
• Strong team player with good interpersonal skill