Digital Marketing & Social Commerce Manager

herbal pharm pte. ltd.; Singapore; Presencial; SGD 50.000 - 84.000; Jornada completa

Descripción de la vacante

Herbal Pharm Pte. Ltd. is seeking a results-driven Social Media Manager to lead our digital presence.

You will oversee TikTok, Instagram, Facebook and other channels, craft engaging content, and drive sales through social strategies. The role focuses on brand alignment and performance across platforms from Singapore. You will develop TikTok Shop campaigns, coordinate LIVE sessions, manage influencer partnerships, and monitor KPIs with weekly and monthly reporting.

Responsabilidades

• Lead and manage Herbal Pharm's social media platforms, including TikTok, Instagram, Facebook and other relevant channels.
• Create engaging and commercially effective content to attract potential customers and generate sales.
• Identify emerging social media trends and implement suitable marketing opportunities.
• Monitor competitors and continuously improve our social media positioning.
• Maintain consistent brand messaging across all digital platforms.
• Take ownership of TikTok marketing and TikTok Shop sales performance.
• Develop and execute strategies to increase TikTok Shop revenue.
• Plan and coordinate TikTok LIVE selling sessions, including host selection, product presentation and promotional activities.
• Establish and manage TikTok affiliate programmes.
• Identify and collaborate with suitable influencers, KOLs and content creators.
• Develop product-specific campaigns to improve conversions and sales.
• Monitor TikTok Shop performance, customer acquisition and return on investment.
• Explore new opportunities to generate sustainable revenue through social commerce.
• Develop creative concepts for short-form videos, product demonstrations and educational content.
• Work closely with the creative team to produce high-quality social media content.
• Possess hands‑on skills in video creation, editing and content development.
• Manage influencer collaborations, including selection, negotiation, campaign execution and performance monitoring.
• Identify opportunities to generate user-generated content and customer testimonials.
• Ensure content is relevant, engaging and capable of driving purchasing decisions.
• Ensure product-related marketing claims comply with applicable Singapore advertising and health product regulations.
• Establish measurable KPIs for social media and digital marketing campaigns.
• Prepare weekly performance updates and monthly management reports.
• Monitor sales generated through TikTok, social media and digital advertising.
• Analyse marketing expenditure against actual revenue generated.
• Identify underperforming campaigns and recommend corrective actions.
• Present marketing strategies, results and improvement plans to management.

Descripción del empleo

Role and Responsibilities:

A. Social Media Strategy & Management

• Lead and manage Herbal Pharm's social media platforms, including TikTok, Instagram, Facebook and other relevant channels.
• Create engaging and commercially effective content to attract potential customers and generate sales.
• Identify emerging social media trends and implement suitable marketing opportunities.
• Monitor competitors and continuously improve our social media positioning.
• Maintain consistent brand messaging across all digital platforms.

B. TikTok & Social Commerce Development

• Take ownership of TikTok marketing and TikTok Shop sales performance.
• Develop and execute strategies to increase TikTok Shop revenue.
• Plan and coordinate TikTok LIVE selling sessions, including host selection, product presentation and promotional activities.
• Establish and manage TikTok affiliate programmes.
• Identify and collaborate with suitable influencers, KOLs and content creators.
• Develop product-specific campaigns to improve conversions and sales.
• Monitor TikTok Shop performance, customer acquisition and return on investment.
• Explore new opportunities to generate sustainable revenue through social commerce.

D. Content Creation & Influencer Marketing

• Develop creative concepts for short-form videos, product demonstrations and educational content.
• Work closely with the creative team to produce high-quality social media content.
• Possess hands‑on skills in video creation, editing and content development.
• Manage influencer collaborations, including selection, negotiation, campaign execution and performance monitoring.
• Identify opportunities to generate user-generated content and customer testimonials.
• Ensure content is relevant, engaging and capable of driving purchasing decisions.
• Ensure product-related marketing claims comply with applicable Singapore advertising and health product regulations.

F. Performance Monitoring & Reporting

• Establish measurable KPIs for social media and digital marketing campaigns.
• Prepare weekly performance updates and monthly management reports.
• Monitor sales generated through TikTok, social media and digital advertising.
• Analyse marketing expenditure against actual revenue generated.
• Identify underperforming campaigns and recommend corrective actions.
• Present marketing strategies, results and improvement plans to management.