Digital Marketing Manager

5G-Starlink Pte.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Medical and accident insurance

Job summary

COS in Singapore is seeking a Digital Marketing Manager to set and develop the APAC digital marketing strategy, working with the Global Team in London to raise brand awareness and drive customer acquisition.

You will lead a small team, manage budgets, and oversee digital assets across PPC, SEO, programmatic, affiliates and social channels, using analytics to optimize performance across Korea, China, Australia and beyond.

Qualifications

• Comprehensive knowledge of a variety of digital marketing channels including email, PPC, SEO, Programmatic Advertising, Affiliates, Influencers and Social
• Excellent knowledge of the wider digital landscape for APAC markets, specifically Korea, Japan & Australia and Southeast Asia
• GA analytics & BI Suite
• Informal, indirect leadership, working with colleagues across borders
• Digital Marketing experience in Fashion, Luxury Goods, Beauty, Sports
• Excellent Analytical & entrepreneurial skills with proven acquisition and brand-awareness improvements
• Able to present complex information to stakeholders and translate global goals to APAC actions
• Strategic ability to build robust business plans and inspire teams to test and own initiatives

Responsibilities

• Lead the development of the APAC regional digital marketing strategy
• Drive customer acquisition and brand awareness through PPC, SEO, Programmatic Advertising, Affiliates and Social
• Collaborate with Insight and Analytics teams to improve measurement and data
• Communicate learnings to inform future strategy and channel optimization
• Lead the team to become COS customer experts and leverage data in digital communications and commercial plans
• Analyze results weekly, monthly and annually and take action based on business needs
• Present top-line digital marketing results and insights to senior management
• Set annual regional digital marketing budget

Skills

Digital marketing strategy

PPC

SEO

Programmatic advertising

Social media

Analytics

Team leadership

Tools

GA analytics

BI Suite

Job description

As the Digital Marketing Manager, you will set and develop the digital

marketing strategy for the COS brand across the whole of the APAC

region. Working closely with the Global Team in London you will oversee

the creation of both commercial and inspirational digital assets that

aim to raise the brand awareness of COS and increase customer

acquisition. In this role you will have direct line manager

responsibility for one Digital Marketing Coordinator plus dotted line

management responsibility for Digital Marketing Managers in Korea, China

and Australia.

• Lead the development of the APAC regional digital marketing strategy
• Drivecustomer acquisition and brand awareness through established channels(PPC, SEO, Programmatic Advertising, Affiliates and Social)
• Work with channel owners, Insight and Analytics Teams to improve and evolve measurement, tracking, and data
• Ensure learnings are communicated and incorporated into future strategy and optimisation of each channel
• Leadyour team to become experts in understanding the COS customer, usingdata to impact our digital communication strategy and commercial plan
• Analyseresults weekly, monthly and annually, following up and taking actionsaccording to the business needs to drive each channels performance
• Responsiblefor presenting top line digital marketing results and insights for eachcountry to senior management team on a regular basis
• Set annual Regional Digital Marketing budget

Qualifications

Alignment

to our company values is the most important characteristic we look for

in all new joiners. Our values are the behaviours that we appreciate

above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

In addition to our values for this role we are also looking for:

• Comprehensiveknowledge of a variety of digital marketing channels including email,PPC, SEO, Programmatic Advertising, Affiliates, Influencers and Social(Instagram, Pinterest, Tiktok, Kakao)
• Excellent knowledge of thewider digital landscape for a variety of markets in APAC, specifically,Korea, Japan & Australia and South East Asia.
• GA analytics & BI Suite
• Informal, indirect leadership, working with colleagues across borders
• Digital Marketing experience working in one or more of these industries, Fashion, Luxury Goods, Beauty, Sports
• Excellent Analytical & entrepreneurial skills, proven track record of improving customer acquisition and brand awareness
• Able to confidently present complex information to key stakeholders
• Visionary, able to interpret global business goals and objectives and adapt those to APAC countries,
• Strategic, ability to build robust business plans
• Inspirationalleader & coach, able to up-skill colleagues and inspire them totest innovate and take ownership by creating a safe and supportive workenvironment

Additional Information

COS,

alongside Arket, Monki, Weekday, Afound, & Other Stories and

H&M, is one of several unique brands that make up the H&M group.

The H&M Group employs over 170,000 people in 74 markets across the

globe, and we are the 2nd largest fashion company in the world. Since

launching COS in 2007, we have opened more than 200 stores worldwide.

At

COS we love welcoming new people and work hard to provide an

environment where everyone feels appreciated and valued. We celebrate

individual differences and recognise the contribution that all our

colleagues make, regardless of their background.

When you

first join COS, you will have a full introduction, excellent training,

and a team that will support you during your first days, weeks and

months. In addition to this you will also receive lots of fantastic

benefits including.

• Medical and accident insurance coverage