Digital Marketing Manager

Staffhub Group; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Staffhub Group in Singapore is seeking an experienced Digital Marketing Manager to lead and coordinate our social media strategy and content across platforms such as LinkedIn, Facebook, Instagram, and YouTube. You will manage agency partners, oversee content calendars, analyze performance, and report KPIs, driving data-based decisions across the group’s digital assets.

Ideal candidates possess at least 6 years of social media and digital marketing experience and a track record of improving

Qualifications

• Bachelor's degree in a relevant field.
• At least 6 years of social media and digital marketing experience; experience managing agency partners.
• Strong knowledge of social platforms (Facebook, Instagram, LinkedIn, Twitter) and content development.

Responsibilities

• Oversee digital marketing assets at group level (Website, Social Platforms, Content Repository).
• Set up and implement co social media strategy and content calendar.
• Manage agencies working on social media channels (LinkedIn, Facebook, Instagram, YouTube) and community management.
• Research audience interests across media channels (LinkedIn, Facebook, Instagram, YouTube).
• Coordinate with divisions for content development and audience-specific writing.
• Provide weekly/monthly reporting of goals, metrics, and performance across channels including SEO.
• Collaborate with internal stakeholders and external agencies to deliver content and activities.
• Reanalyze plans with agency partners to identify opportunities and optimize performance.
• Create and maintain a content bank for topics, headlines, links, and scheduling.

Skills

Social media marketing

Campaign management

Content development

Analytics & reporting

Agency management

Leadership & teamwork

Strategic thinking

Campaign optimization

Education

Bachelor's degree in Business, Communications, Journalism, English, or ecommerce

Tools

Google Analytics

SEO tools (e.g., SEMrush)

Job description

ALL JOBS LISTED ARE BASED IN SINGAPORE ONLY.

FOR SINGAPOREAN ONLY.

ALL JOBS LISTED ARE BASED IN SINGAPORE ONLY. FOR SINGAPOREAN ONLY.

Responsibilities

• Responsible for the overall management of digital marketing assets at a Group level including but not limited to Website, Social Media Platforms, Digital Content Repository etc
• Responsible for the set up and implementation of co social media strategy and content calendar
• Manage the agency working with us on social media channels including but not limited to LinkedIn, Facebook, Instagram, YouTube, including community management
• Responsible for researching and understanding our audience interest and wants on media channels including but not limited to LinkedIn, Facebook, Instagram, YouTube
• Responsible for working and coordinating with relevant divisions for content development and writing for that specific audience in the individual media channels
• Responsible for weekly, monthly reporting of goals, metrics and performance on media channels including but not limited to LinkedIn, Facebook, Instagram, YouTube, including SEO and keeping in line with the companies KPIs for digital marketing
• Coordinate with internal stakeholders and external agencies in delivering digital marketing content and activities
• Responsible for reanalyzing plan and working with agency partners to identify opportunities for improvements by analyzing channels on a regular basis to adjust content to see what audiences respond to better
• Create and keep a content bank to plan out content topics, headlines, related links, desired scheduling and area for management approval
• Be a Digital Marketing evangelist for the Company

Requirements

• Bachelors Degree in Business, Communications, Journalism, English, ecommerce and related field or equivalent experience
• At least 6 years social media and digital marketing experience; experience in or of managing agency partners
• Social Media Marketing experience in campaign and content development along with knowledge of the various Social platforms (Facebook, Instagram, Twitter etc.) is essential
• Experience with web and social media analytics and reporting tools. Well-versed in SEO, SEM, EDM and content writing
• Strong understanding of current digital marketing tools and strategies, and comfortable in using data to make recommendations and drive decisions
• Highly organized and able to manage and priortise multiple projects
• Problem solver with strong analytical skills, strategic thinking, and ability to find creative ways to optimize performance
• Strong team leader with ability to influence, work cross-functionally and build relationships with key stakeholders
• Self-starter and self-motivated, with the ability to drive social media projects from inception to completion
• Good analytical and problem-solving skills; able to make fact-based decisions while working in a fast-paced environment under tight timelines
• Able to respond to shifting priorities quickly and effectively when necessary
• Attention to detail and numbers driven, strong organizational skills is essential
• Ready to learn and challenge the status quo, never say die attitude