Digital Marketing Lead: 360° Brand Campaigns

Tate Asia Partners LLP; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Tate Asia Partners LLP is seeking a commercially driven brand marketer in Singapore to translate business priorities into integrated campaigns across offline and online channels. You will lead 360° activations, shape brand storytelling, and drive traffic, engagement, and sales growth.

The role requires strategic thinking, strong execution, and the ability to manage agencies and partners in a fast-paced environment, delivering measurable business impact.

Qualifications

• Diploma or Degree in Marketing, Business, Communications or a related discipline.

Responsibilities

• Lead integrated 360° marketing campaigns across digital, social, PR, CRM, delivery, dine-in, takeaway and offline channels.
• Develop marketing strategies and campaign plans aligned with commercial and brand objectives.
• Shape brand storytelling and campaigns that strengthen awareness, engagement, traffic and sales performance.
• Translate product launches, promotions and business priorities into compelling marketing activations that increase brand value and consumer excitement.
• Ensure campaigns are commercially effective while maintaining strong brand consistency.
• Manage creative, PR, social, digital, media, production and activation partners with clear briefs, timelines, budgets, KPIs and performance expectations.
• Drive campaign excellence across Delivery, Dine-In and Takeaway channels.
• Success will be measured through campaign sales uplift, transaction growth, customer engagement, CRM performance, social content effectiveness, brand visibility, campaign ROI and execution excellence.
• Lead the brand's social media direction and content strategy across platforms.
• Drive social-first marketing initiatives that are current, platform-native and culturally relevant.
• Guide content creation to ensure it is engaging, shareable and conversion-focused.
• Identify emerging trends and consumer opportunities, translating them into impactful brand activations.
• Drive PR initiatives, media collaborations, influencer activations and strategic partnerships.
• Strengthen visibility and positioning within the Singapore market.
• Work closely with agencies and partners to execute publicity initiatives effectively.
• Develop and drive nationwide promotional campaigns that support sales growth across Delivery, Dine-In and Takeaway channels.
• Support loyalty, CRM and customer engagement initiatives to strengthen repeat transactions and customer retention.
• Partner closely with Operations, Supply Chain and cross-functional stakeholders to ensure operational readiness and seamless campaign execution.
• Monitor campaign performance, sales impact and customer engagement metrics, recommending improvements to maximise effectiveness.
• Drive and partner Operations on Local Store Marketing initiatives and community-based activations to increase store relevance and traffic.
• Leverage data analytics and consumer insights to support menu innovation and campaign performance.
• Partner with media agencies on planning and buying across digital, social, offline and performance marketing channels.
• Ensure campaigns are targeted, commercially effective and aligned with business objectives.
• Review and optimise media plans using key performance metrics including Reach, Frequency, CPM, CPC, CTR, Conversion, ROAS and ROI.
• Recommend improvements to maximise marketing investment and commercial returns.

Skills

Strategic marketing

Campaign management

Social media strategy

Content creation

Agency management

Data-driven marketing

Digital marketing

Performance marketing

Communication skills

Project management

AI in marketing

Education

Marketing/Business/Communications degree

Job description

Tate Asia Partners LLP is seeking a commercially driven brand marketer in Singapore to translate business priorities into integrated campaigns across offline and online channels. You will lead 360° activations, shape brand storytelling, and drive traffic, engagement, and sales growth.

The role requires strategic thinking, strong execution, and the ability to manage agencies and partners in a fast-paced environment, delivering measurable business impact.