Digital Marketing Executive

EQUISTAR INTERNATIONAL COLLEGE PTE. LTD.; Singapore; On-site; SGD 40,000 - 72,000; Full time

Job summary

EQUISTAR INTERNATIONAL COLLEGE PTE. LTD. seeks a Digital Marketing Executive to plan and execute campaigns that promote our programmes and recruit students.

You will manage Xiaohongshu, WeChat, Facebook, Instagram and TikTok, and craft engaging content across graphics, posters, posts and short videos. You will edit videos with subtitles, music, transitions and basic visual effects, while monitoring performance and collaborating with the team to boost brand awareness and inquiries.

Qualifications

• Diploma or Degree in Marketing or related field.
• Experience in digital marketing or social media preferred.
• Familiarity with Canva or CapCut and similar tools.

Responsibilities

• Plan and execute digital marketing campaigns to promote programmes and student recruitment.
• Manage social media platforms including Xiaohongshu (RED), WeChat, Facebook, Instagram and TikTok.
• Create engaging marketing content: graphics, posters, social media posts and short videos.
• Edit videos with subtitles, music, transitions and basic visual effects.
• Monitor marketing performance and collaborate to improve brand awareness and student enquiries.

Skills

Digital marketing

Social media management

Content creation

Video editing

Creative collaboration

Education

Diploma or Degree in Marketing

Tools

Canva

CapCut

Job description

Digital Marketing Executive

Job Responsibilities

• Plan and execute digital marketing campaigns to promote the college's programmes and student recruitment activities.
• Manage social media platforms, including Xiaohongshu (RED), WeChat, Facebook, Instagram and TikTok.
• Create engaging marketing content, including graphics, posters, social media posts and short-form videos.
• Edit videos using subtitles, music, transitions and basic visual effects.
• Monitor marketing performance and work with the team to improve brand awareness and student enquiries.

Job Requirements

• Diploma or Degree in Marketing, Digital Marketing, Mass Communication or a related field.
• Experience in digital marketing, social media management or content creation is preferred.
• Familiarity with Canva, CapCut or other design and video editing tools.
• Creative, proactive and able to work independently or in a team.
• Experience with Xiaohongshu (RED), WeChat or the education industry will be an added advantage.