Digital Marketing Executive

SPD Scientific; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Biomedia Holdings is seeking a Marketing Executive to develop regional marketing initiatives across ASEAN, supporting brand presence, demand generation and commercial growth. You will work with Product Management, Sales, Applications Specialists and Principals to deliver integrated campaigns with consistent brand messaging across the Group.

Responsibilities include planning and executing campaigns, managing social media, SEM, SEO, email, content, and the Group’s websites and eCommerce platforms.

Qualifications

• Degree in Marketing, Communications, Business, Life Sciences, or related discipline.
• 2–4 years of relevant marketing experience in healthcare or B2B.
• Experience with digital marketing campaigns: social, SEO, SEM, email, web content.
• Familiarity with CRM and marketing analytics tools including Google Analytics.
• Strong PM and stakeholder management across multiple countries.
• Excellent written and verbal communication; detail oriented.
• Independent, fast-paced, able to manage competing priorities.
• Creative, analytical, commercially minded with improvement mindset.

Responsibilities

• Plan and execute regional marketing initiatives across ASEAN.
• Build brand awareness and drive top-of-mind recall for assigned verticals across the region.
• Lead regional marketing campaigns from planning through execution with internal/external stakeholders.
• Manage the Group's regional social media platforms and campaigns with consistent branding.
• Lead SEM initiatives, including planning, budgeting and performance tracking.
• Oversee the Group's websites, SEO, UX, and analytics for continuous improvements.
• Oversee eCommerce platforms and online campaigns to support growth.
• Plan and execute digital marketing across social, email, content, and other channels.
• Monitor marketing performance with analytics tools; report and optimize campaigns.
• Develop marketing collateral to support commercial activities.
• Coordinate participation in events to increase visibility and generate leads.
• Collaborate with Product Managers, Sales, Applications Specialists and Principals on launches.
• Ensure brand consistency across all communications.
• Support CRM adoption and data integrity for marketing insights.
• Manage multiple projects with on-time delivery within budgets.

Skills

Marketing

Project management

Stakeholder management

Analytics

Communication

Independence

Creativity

Education

Bachelor's degree in Marketing

Tools

Google Analytics

CRM systems

Job description

The Marketing Executive will support the development and execution of regional marketing initiatives to strengthen Biomedia Holdings' brand presence, generate demand, and support commercial growth across ASEAN. This role works closely with Product Management, Sales, Applications, Principals, and local marketing teams to deliver integrated marketing campaigns and ensure consistent brand messaging across the Group.

Key Responsibilities

• Develop and execute regional marketing plans aligned with business objectives and product strategies.
• Build brand awareness and drive top-of-mind recall for assigned business verticals across the region.
• Lead regional marketing campaigns from planning through execution, coordinating with internal stakeholders, local marketing teams, external agencies, and vendors.
• Manage and oversee the Group's regional social media platforms and campaigns, ensuring consistent branding, content, engagement, and campaign performance across all markets.
• Lead Search Engine Marketing (SEM) initiatives, including campaign planning, optimisation, budget management, and performance tracking.
• Manage the Group's corporate websites, ensuring content remains current while driving continuous improvements through Search Engine Optimisation (SEO), user experience enhancements, and website analytics.
• Oversee the Group's eCommerce platforms, ensuring product information, online campaigns, promotions, and customer experience are effectively managed to support business growth.
• Plan and execute digital marketing initiatives across social media, email marketing, content marketing, display advertising, and other relevant digital channels.
• Monitor and analyse marketing performance using digital analytics tools, providing regular reporting and recommendations to improve campaign effectiveness, lead generation, website performance, and return on investment.
• Develop marketing collateral, including brochures, product literature, sales tools, presentations, videos, and other promotional materials to support commercial activities.
• Plan and coordinate participation in exhibitions, conferences, workshops, webinars, sponsorships, and other industry events to increase brand visibility and generate qualified leads.
• Work closely with Product Managers, Sales, Applications Specialists, and Principals to develop effective product launches and marketing campaigns.
• Ensure brand consistency across all communication channels and marketing materials.
• Support the management of the Group's CRM platform by promoting user adoption, maintaining data integrity, generating reports, and providing insights to improve customer engagement and marketing effectiveness.
• Manage multiple projects simultaneously while ensuring timely delivery within agreed budgets and timelines.

Requirements

• Degree in Marketing, Communications, Business, Life Sciences, or a related discipline.
• Minimum 2–4 years of relevant marketing experience, preferably within the healthcare, life sciences, medical devices, diagnostics, or B2B industries.
• Experience managing digital marketing campaigns, including social media, SEO, SEM, email marketing, and website content management.
• Exposure to eCommerce platform management would be an advantage.
• Familiarity with CRM systems and marketing analytics tools such as Google Analytics is preferred.
• Strong project management and stakeholder management skills, with the ability to coordinate multiple initiatives across different countries.
• Excellent written and verbal communication skills with strong attention to detail.
• Self-motivated, organised, and able to work independently in a fast-paced environment while managing competing priorities.
• Creative, analytical, and commercially minded with a continuous improvement mindset.