Digital Marketing Executive

PROJECT 19 INTERIOR PTE. LTD.; Singapore; On-site; SGD 42,000 - 60,000; Full time

Benefits offered by this job

Base KPI bonuses

Creative freedom

Standard annual leave

Job summary

Project 19 Interior Design seeks a creative, data-driven Digital Marketing Executive to produce engaging social content from renovation projects and generate quality leads through targeted digital campaigns.

The role focuses on creating high-impact videos, curating social feeds, and managing paid campaigns to attract local homeowners. Mandarin skills support content expansion into Chinese platforms, with KPI-based bonuses and a design-forward environment.

Qualifications

• Proficient in video editing for short-form content (TikTok/Reels/Shorts).
• Strong graphic design capability for social visuals.
• Experience managing paid campaigns (Facebook/Instagram/Google).
• Knowledge of Singapore housing market and renovation terminology helpful.
• Excellent English communication and content creation skills.
• Able to manage on-site filming independently.

Responsibilities

• Create high-engagement short-form videos (TikTok, Reels, Shorts) showing site walkthroughs and Before vs After transformations.
• Curate and maintain premium Instagram and Facebook feeds to enhance brand presence.
• Plan, execute, and optimize paid advertising campaigns on Facebook, Instagram, and Google Ads targeting local homeowners to increase lead generation and reduce CPL.
• Optimize landing pages to improve lead quality and conversion rates.
• Update and maintain the company website portfolio with project highlights.
• Track and analyze monthly marketing analytics to inform campaign adjustments.
• Independently conduct on-site filming to capture renovation content.

Skills

Video editing

Graphic design

Campaign management

English proficiency

On-site filming

Mandarin proficiency

Education

Marketing/Communications degree or diploma

Tools

CapCut

Premiere Pro

Canva

Photoshop

Meta Ads Manager

Job description

Job Description & Requirements

Company Overview

Project 19 Interior Design is a fast-growing firm specializing in residential and commercial spaces, focused on delivering dream homes. We aim to expand across Singapore with proven training and growth opportunities for our sales and design teams.

Job Summary

Project 19 Interior Design seeks a creative, data-driven Digital Marketing Executive to produce engaging social content from renovation projects and generate quality leads through targeted digital campaigns.

Responsibilities

• Create high-engagement short-form videos (TikTok, Reels, Shorts) showcasing site walkthroughs and "Before vs. After" transformations to attract and engage target audiences
• Curate and maintain premium Instagram and Facebook feeds to enhance brand presence and audience interaction
• Plan, execute, and optimize paid advertising campaigns on Facebook, Instagram, and Google Ads targeting local homeowners to increase lead generation and reduce Cost-Per-Lead (CPL)
• Optimize landing pages to improve lead quality and conversion rates
• Update and maintain the company website portfolio to reflect current projects and achievements
• Track and analyze monthly marketing analytics to inform campaign adjustments and improve performance
• Independently conduct on-site filming to capture authentic renovation content

Required competencies and certifications

• Proficient in video editing software such as CapCut or Premiere Pro to produce polished marketing videos
• Skilled in graphic design tools like Canva or Photoshop to create compelling visual content
• Experienced in managing and optimizing campaigns using Meta Ads Manager
• Knowledgeable about Singapore's housing market, including HDB regulations, BTO cycles, and renovation terminology to tailor marketing content effectively
• Excellent command of English for clear communication and content creation
• Self-starter with the ability to independently manage on-site filming and content production

Preferred competencies and qualifications

• Diploma or Degree in Marketing, Communications, or equivalent
• 1-2 years of hands-on digital marketing experience, preferably within the interior design or renovation industry
• Mandarin proficiency to support content creation for platforms like Xiaohongshu, enhancing reach to Mandarin-speaking audiences

Other Information

Benefits

• Base salary plus attractive KPI bonuses linked to lead conversions
• Creative freedom within a vibrant, design-centric environment
• Standard annual leave