Social Media Marketing Executive (Video & Creative Content)

FLOOR MELODY PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Training opportunities

Career growth

Job summary

Floor Melody Pte. Ltd. is seeking a Social Media Marketing Executive to lead the company’s digital presence in Singapore. You will plan and execute campaigns, create engaging video content, and manage platforms like Facebook, Instagram, TikTok, YouTube and LinkedIn.

Join a fast-growing flooring brand and own content calendars, ad campaigns and performance reporting while collaborating with sales and operations to showcase projects and achievements.

Qualifications

• Must have practical experience in social media marketing, video production or content creation.

Responsibilities

• Independently plan, execute and manage the company’s social media and digital marketing activities.
• Manage content for Facebook, Instagram, TikTok, YouTube, LinkedIn and other digital platforms.
• Create engaging short-form videos, product videos, project showcases, customer testimonials and promotional content.
• Handle the complete video production process, including concept development, scripting, filming, editing, subtitles and publishing.
• Design social media graphics, advertisements, posters, banners and other marketing materials.
• Plan, launch and optimise paid advertising campaigns on Google Ads and Facebook/Meta Ads.
• Monitor advertising budgets, leads, conversions and campaign performance.
• Work closely with the sales, business development and operations teams to capture flooring projects, installations and company activities.
• Develop monthly content calendars and ensure content is published consistently and on schedule.
• Research the latest social media trends, competitor activities and audience preferences.
• Prepare regular marketing reports with practical recommendations for improvement.
• Assist with website content, blog articles, WordPress, SEO and other digital marketing activities.
• Maintain a consistent and professional brand image across all marketing channels.
• Take full ownership of assigned tasks and ensure that work is completed accurately and on time.

Skills

Social media marketing

Video production

Content creation

Campaign planning

Analytical skills

Education

Diploma or Degree in Marketing, Mass Communication, Media, Design or related field

Tools

CapCut

Adobe Premiere Pro

Canva

Photoshop

Job description

Social Media Marketing Executive

Company: Floor Melody Pte. Ltd.
Location: Singapore
Employment Type: Full-Time
Salary: Competitive salary based on experience

Be the Creative Voice Behind a Growing Flooring Brand

Floor Melody is a fast-growing Singapore flooring company specialising in innovative indoor and outdoor flooring solutions. We are looking for a creative, energetic, multi-skilled and hands-on Social Media Marketing Executive who can independently transform ideas, products and real projects into engaging digital content.

The successful candidate must be self-motivated, responsible and capable of planning, executing and completing assigned work independently with minimal supervision.

If you enjoy creating videos, managing digital campaigns, following the latest marketing trends and seeing your ideas come to life, we would love to meet you.

Key Responsibilities

• Independently plan, execute and manage the company’s social media and digital marketing activities.

• Manage content for Facebook, Instagram, TikTok, YouTube, LinkedIn and other digital platforms.

• Create engaging short-form videos, product videos, project showcases, customer testimonials and promotional content.

• Handle the complete video production process, including concept development, scripting, filming, editing, subtitles and publishing.

• Design social media graphics, advertisements, posters, banners and other marketing materials.

• Plan, launch and optimise paid advertising campaigns on Google Ads and Facebook/Meta Ads.

• Monitor advertising budgets, leads, conversions and campaign performance.

• Work closely with the sales, business development and operations teams to capture flooring projects, installations and company activities.

• Develop monthly content calendars and ensure content is published consistently and on schedule.

• Research the latest social media trends, competitor activities and audience preferences.

• Prepare regular marketing reports with practical recommendations for improvement.

• Assist with website content, blog articles, WordPress, SEO and other digital marketing activities.

• Maintain a consistent and professional brand image across all marketing channels.

• Take full ownership of assigned tasks and ensure that work is completed accurately and on time.

Requirements

• Diploma or Degree in Marketing, Mass Communication, Media, Design or a related field.

• Practical experience in social media marketing, video production or content creation.

• Must be able to work independently, organise priorities and complete tasks with minimal supervision.

• Must be responsible, self-motivated and able to take ownership of projects from planning to completion.

• Able to film and edit videos independently.

• Proficient in video-editing and design software such as CapCut, Adobe Premiere Pro, Canva, Photoshop or similar tools.

• Good understanding of TikTok, Instagram Reels, Facebook, YouTube and other major social media platforms.

• Creative, proactive and able to turn ideas into high-quality content quickly.

• Good communication, planning, analytical and time-management skills.

• Positive attitude, strong willingness to learn and a genuine passion for work and life.

• Able to work independently while collaborating effectively with colleagues.

• A portfolio or examples of previous videos, graphics and campaigns must be submitted with the application.

Preferred Skills and Experience

Candidates with the following skills and experience will be given priority consideration:

• Hands-on experience managing Google Ads campaigns.

• Hands-on experience managing Facebook and Instagram advertising through Meta Ads Manager.

• Ability to analyse campaign data, cost per lead, conversions and return on advertising spend.

• Experience with WordPress, website updates and SEO.

• Graphic design, photography, videography, copywriting or basic website-management skills.

• Experience creating content and advertising campaigns for renovation, interior design, construction, property or lifestyle-related businesses.

• Multi-skilled candidates who can handle video, design, content, advertising and website-related tasks.

What We Offer

• A creative role where your ideas can be seen and implemented.

• Opportunities to visit projects and create content from real transformations.

• Exposure to social media, video production, branding, SEO and digital advertising.

• Training and opportunities for professional growth.

• A supportive, energetic and results-driven working environment.

• Career advancement opportunities as the company continues to expand.

• Competitive salary and performance-based incentives.

About Floor Melody

Floor Melody provides one-stop flooring solutions, including supply, installation and maintenance for residential and commercial projects. Our product range includes innovative wood flooring, vinyl flooring, tiles, carpet, decking and other interior surface solutions.

Our mission is simple: Crafting the Best Flooring for the Future.