Digital Manager - Manager

SG Enable; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

SG Enable is seeking a Digital Manager to own and transform two core digital assets: the Enabling Guide and the SG Enable corporate website. You will drive a digital revamp, improve navigation, searchability, and accessibility, and align features with user needs across SG Enable’s services.

You will generate client insights, support brand marketing campaigns, and oversee AI-enabled capabilities such as smart search and CMS enhancements while coordinating with vendors and internal teams to

Qualifications

• Degree required in related field.
• 5-8 years of experience managing websites or digital platforms, with prior website redesign experience.
• Strong strategic planning and execution capability.
• Excellent English writing and communication skills.

Responsibilities

• Own and transform the Enabling Guide and SG Enable corporate website.
• Lead user research, content strategy, and accessibility standards.
• Coordinate end-to-end platform transformation with vendors and internal teams.
• Ensure information accuracy and accessibility as services evolve.
• Improve discoverability and SEO, drive traffic and engagement.
• Leverage AI-enabled features responsibly and explore smart search.
• Provide strategic oversight of client-facing web ecosystem.

Skills

Stakeholder management

Content strategy

Editorial and storytelling

Copywriting

AI-enabled tools familiarity

SEO/SEM knowledge

Web analytics

Project management

Education

Bachelor's degree in Communications, Marketing, Digital Media, Information Systems, or related field

Tools

Google Analytics

Adobe Creative Cloud

AEM/Sitecore/Govtech

AI tools (LLM features)

Job description

Overall Job Responsibility

The Digital Manager will be part of the Digital and Brand Marketing team within the larger Communications team and will take ownership of two of SG Enable's most important digital assets — the Enabling Guide and the SG Enable corporate website. The role is central to an upcoming digital revamp that will significantly enhance information service delivery, improve navigation and searchability across SG Enable's initiatives, schemes and services, and integrate new features to respond to diverse client needs.

Beyond platform ownership, the Manager will generate client insights that inform service and scheme development across SG Enable's Business Units, strengthen the discoverability of disability-related information through leveraging technology and partnerships, and support the wider brand marketing team in creative campaign development — all in service of establishing SG Enable as Singapore's lead agency in disability inclusion.

As the subject matter expert, the digital manager will also have strategic overview of the client-facing web/digital ecosystem of SG Enable beyond the 2 websites mentioned above.

Duties and Responsibilities

• Manage and transform the Enabling Guide and SG Enable corporate website
• Support the review of the current platforms, and work with vendors and stakeholders to develop and implement improvements — including user research, content strategy, technical coordination, data governance, and accessibility standards
• Own ongoing maintenance and continuous improvement of both websites, on current and post-revamp platforms
• Coordinate the end-to-end transformation, including planning, vendor management, and inter-division alignment
• Ensure the accuracy, quality, and accessibility of information as SG Enable 's services and policies evolve
• Maintain and enhance the platforms to ensure sustainability and responsiveness to user needs
• Strengthen SG Enable's capacity to support clients and caregivers, in line with its strategic role as the trusted information and empowerment hub
• Future-proof the websites through responsible AI adoption
• Explore and recommend AI-enabled platform capabilities, such as smart search, LLM optimisation (LLMO), and AI-enhanced CMS
• Track and improve adoption and usage rates of AI-enabled features by internal and external stakeholders
• Monitor and improve the accuracy and relevance of AI-assisted search and recommendations
• Establish the platforms as the trusted, first-stop destination for persons with disabilities, caregivers and partners
• Grow overall traffic (page views, users) and engagement (time spent per session, pages per session)
• Maintain and improve accessibility compliance (e.g., WCAG adherence)
• Generate client insights to inform SG Enable's initiatives, products and services
• Develop insight reports or dashboards shared with Business Units (BU) to help their service delivery and development
• Identify top search queries that reveal unmet or emerging client needs
• Track drop-off or friction points in navigation to schemes and services
• Gather BU feedback on the usefulness of Enabling Guide insights
• Improve discoverability of disability-related information through technology and partnerships
• Build backlinks from partner and third-party websites, and monitor their quality
• Grow referral traffic from partner sites
• Improve search ranking for key disability-related queries
• Leverage SEO, AEO, GEO

Support the development of a strategic overview of the client-facing web/digital ecosystem of SG Enable

• Guide and advise internal business units on their websites and digital assets
• Help to maintain a coherent narrative and brand position across SG Enable’s digital ecosystem
• Ensure a customer-centric approach is adopted
• Support brand marketing and social media campaigns
• Support the brand marketing team in creative development of social media campaigns and content that establish SG Enable as Singapore's lead agency for disability
• Support development of brand assets
• Support internal business units in the creative development of printed and digital collaterals, inclusive of videos

Qualifications, Knowledge And Experience

• Degree in Communications, Marketing, Digital Media, Information Systems, or a related field
• At least 5-8 years of experience managing websites or digital platforms, with prior experience leading a website redesign, migration, or major platform revamp.
• Comfortable operating across both strategic planning and operational execution
• Strong stakeholder management skills, with experience coordinating across multiple internal teams and external stakeholders
• Demonstrated experience working with external vendors and agencies, including scoping, evaluating, and managing digital development projects
• Working knowledge of web analytics tools (e.g., Google Analytics) and experience using data to produce insight reports or dashboards for non-technical stakeholders
• Understanding of SEO, AEO, GEO principles and experience improving organic search visibility and discoverability
• Working knowledge of web accessibility standards (e.g., WCAG) and a demonstrated commitment to inclusive design
• Familiarity with AI-enabled digital tools (e.g., smart search, LLM-based features, LLM optimisation) and an interest in evaluating and deploying them responsibly
• Experience in DXP (eg AEM, Sitecore, Govtech) would be advantageous
• Excellent content and communication skills, with experience in content strategy or information architecture
• Excellent command of English – copywriting and narrative building, with strong editorial and storytelling skills
• Design and video editing skills (e.g. Adobe Creative Cloud – Illustrator/Premiere Pro/Photoshop, Final Cut Pro) are advantageous.
• Prior exposure to brand or campaign marketing is a plus -collaborative work with the social media and brand marketing teams, and external creative agencies
• Prior experience within the disability, healthcare, social service, or public service sectors, or organisations with multiple brands and stakeholder groups would be an advantage

We regret that only shortlisted candidates will be informed.