Digital Experience Lead: Accessible & AI-Driven Websites

SG Enable; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

SG Enable is seeking a Digital Manager to own and transform two core digital assets: the Enabling Guide and the SG Enable corporate website. You will drive a digital revamp, improve navigation, searchability, and accessibility, and align features with user needs across SG Enable’s services.

You will generate client insights, support brand marketing campaigns, and oversee AI-enabled capabilities such as smart search and CMS enhancements while coordinating with vendors and internal teams to

Qualifications

• Degree required in related field.
• 5-8 years of experience managing websites or digital platforms, with prior website redesign experience.
• Strong strategic planning and execution capability.
• Excellent English writing and communication skills.

Responsibilities

• Own and transform the Enabling Guide and SG Enable corporate website.
• Lead user research, content strategy, and accessibility standards.
• Coordinate end-to-end platform transformation with vendors and internal teams.
• Ensure information accuracy and accessibility as services evolve.
• Improve discoverability and SEO, drive traffic and engagement.
• Leverage AI-enabled features responsibly and explore smart search.
• Provide strategic oversight of client-facing web ecosystem.

Skills

Stakeholder management

Content strategy

Editorial and storytelling

Copywriting

AI-enabled tools familiarity

SEO/SEM knowledge

Web analytics

Project management

Education

Bachelor's degree in Communications, Marketing, Digital Media, Information Systems, or related field

Tools

Google Analytics

Adobe Creative Cloud

AEM/Sitecore/Govtech

AI tools (LLM features)

Job description

SG Enable is seeking a Digital Manager to own and transform two core digital assets: the Enabling Guide and the SG Enable corporate website. You will drive a digital revamp, improve navigation, searchability, and accessibility, and align features with user needs across SG Enable’s services.

You will generate client insights, support brand marketing campaigns, and oversee AI-enabled capabilities such as smart search and CMS enhancements while coordinating with vendors and internal teams to