Digital Experience & Enablement Analyst

aig; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Total Rewards Program

Professional development

Job summary

AIG in Singapore is seeking a Digital Enablement Analyst to lead end-to-end digital projects, translate business needs into user stories, and collaborate across IT, marketing and product teams. You’ll focus on improving digital experiences, conversions, and user engagement by leveraging analytics and customer insights.

The role blends strategic thinking with execution, requiring 3–5 years in product management or related digital roles, plus hands-on experience with Figma, CMS tools, UI/UX,

Qualifications

• 3-5 years working experience in product management, digital, or related roles.
• Strong understanding and appreciation of a customer’s digital journey.
• Proficiency in CMS, project management, UI/UX, prototyping and web analytics tools.
• Hands‑on experience using Figma for wireframing, prototyping, user flows, customer journey mapping and stakeholder collaboration.
• Knowledge of design systems, UI/UX best practices, and responsive design concepts.
• Excellent communication and stakeholder collaboration skills.

Responsibilities

• Own digital projects and drive end-to-end delivery to enhance operational efficiency and user experience.
• Translate business and customer requirements into user stories, product specifications, wireframes and development requirements.
• Work closely with stakeholders on development, QA, UAT, release, and market launches.
• Define and monitor metrics, KPIs and dashboards for digital products and journeys.
• Analyze performance metrics and user feedback to identify optimisation opportunities.
• Develop adoption, communication and change management strategies to maximise uptake.
• Collaborate across functions to deliver products that meet consumer needs.
• Maintain online journey tracking and reporting; support A/B testing and experimentation.

Skills

Product management

Digital journey

CMS tools

Project management

UI/UX

Prototyping

Web analytics

Figma

Design systems

Responsive design

Data analysis

Stakeholder management

Communication

Tools

Figma

Job description

AIG in Singapore is seeking a Digital Enablement Analyst to lead end-to-end digital projects, translate business needs into user stories, and collaborate across IT, marketing and product teams. You’ll focus on improving digital experiences, conversions, and user engagement by leveraging analytics and customer insights.

The role blends strategic thinking with execution, requiring 3–5 years in product management or related digital roles, plus hands-on experience with Figma, CMS tools, UI/UX,