Digital Content Lead for Mental Health Communications

Institute of Mental Health; Singapore; On-site; SGD 70,000 - 95,000; Full time

Job summary

Institute of Mental Health in Singapore seeks a Senior Executive / Assistant Manager (Digital Content) to lead content creation and digital marketing across corporate platforms. You will translate IMH's priorities into engaging content for the website and social channels, strengthening the institution's online presence.

The role collaborates with clinical, research and corporate teams to deliver accurate, accessible media and campaigns that educate and advocate for mental health.

Qualifications

• Creative, resourceful and detail-oriented with strong storytelling and content development capabilities.
• Good written and verbal communication skills for diverse audiences and platforms.
• Strong interpersonal and collaboration skills across stakeholders.

Responsibilities

• Support planning, execution and optimisation of digital marketing and content across IMH's platforms.
• Create and publish engaging digital content for social media, campaigns and multimedia assets.
• Manage and update IMH's website content with CMS and align with brand guidelines.
• Plan digital marketing initiatives including organic and paid campaigns to promote programmes and events.

Skills

Storytelling

Content development

Social media strategy

Copywriting

Interpersonal skills

Education

Bachelor's Degree in Marketing/Communications

Tools

Canva

CapCut

Adobe Creative Cloud

Job description

Institute of Mental Health in Singapore seeks a Senior Executive / Assistant Manager (Digital Content) to lead content creation and digital marketing across corporate platforms. You will translate IMH's priorities into engaging content for the website and social channels, strengthening the institution's online presence.

The role collaborates with clinical, research and corporate teams to deliver accurate, accessible media and campaigns that educate and advocate for mental health.