Business Development manager

almaas foods pte. ltd.; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

almaas foods pte. ltd. in Singapore is seeking a Marketing Leader to oversee the full spectrum of marketing, branding, advertising, communications, campaigns, events, and promotions.

You will develop strategic plans and budgets, manage the Rewards and Loyalty Programme, deliver market insights, and drive data-driven initiatives with CRM segmentation. This on-site, 5-day role offers opportunities to influence growth across channels.

Qualifications

• Degree in Marketing, Business Studies, or an equivalent qualification.
• Minimum of 5 years’ relevant experience in marketing, preferably in F&B.
• Strong leadership, people and stakeholder management.
• Hands-on experience with Rewards or Loyalty programmes.
• Strong numerical, analytical, and data-interpretation skills.
• Excellent communication and time-management abilities.
• Proficiency in MS Office and data analytics tools.
• On-site role with 5-day week, 9am–6pm.

Responsibilities

• Lead and oversee marketing, branding, advertising, campaigns, events, and promotions.
• Develop and execute strategic marketing plans and budgets.
• Manage and enhance the Rewards and Loyalty Programme.
• Deliver market insights through research, trend analysis, and forecasting.
• Establish, manage, and improve marketing performance measurement and ROI.
• Drive data-led marketing initiatives, including CRM-based segmentation and personalised promotions.
• Monitor sales and marketing effectiveness through data analysis and dashboards.
• Maintain strong internal stakeholder communication and field visits to stay informed of consumer behaviour and market trends.

Skills

Leadership

Stakeholder management

Data interpretation

CRM / loyalty programmes

Analytical thinking

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Data analytics tools

Job description

Job Description & Requirements

• Lead and oversee the full spectrum of the Company’s marketing, branding, advertising, communications, campaigns, events, and promotions.
• Develop and execute strategic marketing plans and budgets (short- to mid-term) aligned with business objectives and performance targets.
• Manage and enhance the Company’s Rewards and Loyalty Programme to drive customer spend, engagement, and retention.
• Deliver market insights through research, trend analysis, and forecasting to support management decision-making.
• Establish, manage, and improve marketing performance measurement, reporting, and ROI evaluation across campaigns, sales, customers, and enquiries.
• Drive data-led marketing initiatives, including CRM-based segmentation, personalised promotions, and lifecycle management in collaboration with cross-functional teams and vendors.
• Monitor sales and marketing effectiveness through data analysis, campaign tracking, and performance dashboards, identifying areas for optimisation and improvement.
• Maintain strong internal stakeholder communication and conduct periodic trade and field visits to stay informed of consumer behaviour, market trends, and competitor activities.

Requirements

• Degree in Marketing, Business Studies, or an equivalent qualification.
• Minimum of 5 years’ relevant working experience, preferably in the F&B industry.
• Strong leadership, people management, and stakeholder management capabilities.
• Hands‑on experience in managing Rewards or Loyalty Programmes.
• Strong numerical, analytical, and data interpretation skills, with the ability to translate insights into actionable marketing strategies.
• Highly motivated team player with excellent communication, negotiation, and time‑management skills, able to manage high workloads and deadlines.
• Proficient in Microsoft Office and data analytics tools.
• On‑site role with a 5-day work week, 9am to 6pm