Demand Gen & Field Marketing Lead

Denodo; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Denodo is seeking an experienced marketer to plan, develop and execute demand generation campaigns that drive pipeline and accelerate revenue. You will collaborate with regional sales, partners, and marketing teams to design end-to-end programs, manage timelines and budgets, and measure impact against targets.

The ideal candidate has 7+ years in B2B enterprise software demand generation, proficiency with Salesforce and marketing automation (Marketo or similar), and strong English/Chinese

Qualifications

• BA/BS degree required with minimum 7 years in demand generation for B2B enterprise software.
• Strong marketing mix knowledge including SEO, SEM, social media, and content marketing.
• Proven ability to create and execute integrated campaigns with partners and events.
• Experience reporting campaigns using Salesforce.com and launching programs via marketing automation tools.
• Ability to manage multiple campaigns simultaneously with minimal supervision.
• Excellent English and Chinese communication skills.
• Willingness to travel as needed.

Responsibilities

• Plan, develop and execute demand generation campaigns to drive pipeline and accelerate sales.
• Collaborate with region Direct Sales, partners and field teams to design end-to-end events and programs.
• Track program metrics, optimize ROI, and manage budgets and timelines.
• Create segmentation lists and collaborate with sales to nurture leads and accelerate opportunities.
• Provide marketing materials and support for outbound calls and field visits.
• Manage external vendors and venues to maximize event impact.
• Maintain inventory of marketing collateral and corporate giveaways.

Skills

Marketing strategy

Campaign execution

Lead generation

B2B marketing

Bilingual English/Chinese

Self-starter

Team collaboration

Education

BA/BS degree

Tools

Salesforce

Marketo

Job description

Denodo is seeking an experienced marketer to plan, develop and execute demand generation campaigns that drive pipeline and accelerate revenue. You will collaborate with regional sales, partners, and marketing teams to design end-to-end programs, manage timelines and budgets, and measure impact against targets.

The ideal candidate has 7+ years in B2B enterprise software demand generation, proficiency with Salesforce and marketing automation (Marketo or similar), and strong English/Chinese