B2B Marketing Lead - Campaigns, CRM & Growth

RRECRUITER PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

RRECRUITER PTE. LTD. is seeking an experienced B2B marketing professional in Singapore to lead lead generation campaigns and align marketing with sales priorities.

You will manage the full marketing cycle, analyze market opportunities, and collaborate with internal teams to drive growth. Strong Excel and CRM skills, plus BI tool knowledge, are advantageous.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3–6 years of B2B marketing experience with lead generation success.
• Proficiency in Excel; knowledge of BI tools or CRM systems is a plus.
• Strong communication skills for customer engagement via various channels.
• Analytical, proactive, and results-driven with problem-solving ability.
• Well-organized, detail-oriented, and capable of working independently or collaboratively.
• Demonstrated leadership potential to drive initiatives and growth.

Responsibilities

• Plan and execute B2B marketing campaigns focusing on lead generation and growth.
• Develop targeted initiatives based on market insights and sales priorities.
• Manage full marketing cycle from planning to measurement and improvement.
• Research industries to identify new opportunities and support strategies.
• Maintain CRM data accuracy and expand the customer base.
• Engage customers via phone, email, and meetings to assess needs and propose solutions.
• Generate sales reports, analyze data, and provide actionable insights.
• Support sales operations with administrative coordination and enablement.
• Collaborate with stakeholders to enhance marketing effectiveness and performance.
• Drive process improvements with data-driven solutions.

Skills

Lead generation

Campaign execution

Analytical thinking

Communication skills

Leadership potential

Data-driven decision making

Independent and collaborative work

Education

Bachelor's degree in Marketing or Business

Tools

Excel

Power BI

Tableau

Power Automate

SAP

CRM systems

Job description

Key Responsibilities

• Plan and execute B2B marketing campaigns focused on lead generation, market expansion, and sales growth.

• Develop and implement targeted marketing initiatives based on market insights and sales priorities.

• Manage the full marketing cycle by planning activities, ensuring smooth execution, measuring results, and driving continuous improvements.

• Research existing and emerging industries to identify new business opportunities and support future sales strategies.

• Maintain and enhance the CRM database to ensure data accuracy and expand the customer base.

• Engage with customers via phone, email, and meetings to understand their needs and recommend suitable solutions.

• Generate sales reports, analyze data to uncover growth opportunities, and provide actionable insights to the sales team.

• Support sales operations through administrative coordination and sales enablement activities.

• Collaborate closely with internal stakeholders to improve marketing effectiveness and business performance.

• Drive process improvements by proactively identifying opportunities and implementing data-driven solutions.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.

• 3–6 years of B2B marketing experience, with proven success in lead generation and campaign execution.

• Proficient in Microsoft Excel; knowledge of Power BI, Tableau, Power Automate, SAP, or CRM systems is an advantage.

• Strong communication skills with confidence in engaging customers via phone, email, and in person.

• Analytical, proactive, and results-driven with strong problem-solving skills.

• Well-organized, detail-oriented, customer-focused, and able to work independently and collaboratively.

• Demonstrated leadership potential with the ability to drive initiatives and support sales growth.
  

  For interested applicant, kindly send your resume in Word/PDF format, include the following informations:

  1. Current Salary

  2. Expected Salary

  3. Availability

  4. Reason for leaving

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