Manager, Lifecycle Marketing (Intl Mkt)

SPH Media Limited; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

SPH Media Limited in Singapore seeks a senior marketing professional to lead lifecycle campaigns, optimize customer retention, and manage digital growth initiatives. You will leverage data-driven insights and A/B testing to identify opportunities and drive campaign performance across markets.

The role requires strong analytical ability, experience with marketing platforms, and fluency in English and Chinese to engage diverse audiences.

Qualifications

• Degree/Diploma in Marketing, Business, or related field; 5+ years in marketing.
• Expertise in lifecycle marketing, retention, and digital campaign management.
• Data-driven growth with analytics and A/B testing.
• Familiar with marketing platforms; experience with Google Analytics is a plus.
• English and Chinese proficiency (written and spoken) to engage Chinese audiences.
• Strong communication and cross-cultural collaboration across markets.
• Proactive problem solver with a growth mindset.

Skills

Lifecycle marketing

Customer retention

Digital campaign management

Analytical skills

A/B testing

Marketing platforms

English & Chinese

Cross-cultural communication

Communication skills

Growth mindset

Education

Degree/Diploma in Marketing, Business, or related field

Tools

Google Analytics

Job description

• Degree/Diploma in Marketing, Business, or a related field with at least 5 years of relevant work experience in a marketing role. Proven expertise in lifecycle marketing, customer retention, and digital campaign management would be preferred.
• Strong analytical skills with proven ability to use data and insights to identify growth opportunities; Track record of driving growth through data-driven strategies and campaign optimisation (e.g. A/B testing).
• Adaptable to different marketing technology platforms; familiarity with social media, Google Analytics or similar tools is a plus.
• Proficient in English and Chinese (written and spoken) to craft impactful content and engage Chinese-speaking audiences.
• Possess excellent communication skills with the ability to collaborate and influence across all levels, including demonstrated cross-cultural communication experience when engaging customers in different markets.
• Proactive problem solver with a growth mindset.