Data-Driven Email Marketing & CRM Specialist

Manpower Singapore; Singapore; On-site; SGD 61,000 - 73,000; Full time

Job summary

Manpower Singapore is seeking an experienced Email Marketing Specialist to review and optimize our email marketing and CRM operations. You will analyze campaign performance, audience data and current processes, identify improvement opportunities, and strengthen reporting, data quality and governance.

You will support future CRM and marketing automation initiatives, collaborating with cross-functional teams to translate business needs into data-driven solutions.

Qualifications

• Bachelor's degree in Marketing Analytics, Data Analytics, Information Systems, Digital Marketing, Business, Statistics, or related discipline.
• Minimum 6 years of experience in marketing data analysis, email marketing analytics, digital marketing operations, campaign operations optimization or related fields.
• Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, Marketo, Salesforce Marketing Cloud, or similar tools.
• Experience working with CRM and marketing automation systems (Example: Microsoft Dynamics).
• Understanding of audience segmentation, campaign measurement, data quality, and reporting frameworks.
• Ability to translate business requirements into data and technology solutions.
• Ability to work effectively with both technical and non-technical teams.
• Self-driven, organized, and capable of managing multiple priorities independently.

Responsibilities

• Email Channel Assessment & Optimization: Review and optimize email marketing operations.
• Data Analysis & Reporting: Analyze campaign performance metrics and develop reusable reporting templates.
• CRM & Marketing Tech Readiness: Review Mailchimp environment and define data requirements for CRM initiatives.
• Process Improvement & Documentation: Create documentation and governance guidelines for sustainability.

Skills

Marketing analytics

Campaign optimization

CRM & marketing automation

Data-driven decision making

Cross-functional collaboration

Education

Bachelor's degree in Marketing Analytics

Tools

Mailchimp

HubSpot

Marketo

Salesforce Marketing Cloud

Microsoft Dynamics

Job description

Manpower Singapore is seeking an experienced Email Marketing Specialist to review and optimize our email marketing and CRM operations. You will analyze campaign performance, audience data and current processes, identify improvement opportunities, and strengthen reporting, data quality and governance.

You will support future CRM and marketing automation initiatives, collaborating with cross-functional teams to translate business needs into data-driven solutions.