Data Analytics & Insights Specialist (Commercial Banking)

OCBC Group; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

OCBC Group is seeking a Data Analytics Support Specialist to drive data-informed marketing decisions within Global Commercial Banking. You will partner with stakeholders to translate data into actionable insights and support campaign management and BI reporting.

Ideal candidates bring 3+ years in data analytics, strong analytical and communication skills, and hands-on experience with analytical tools and CRM platforms to enable data-driven growth for OCBC’s corporate clients.

Qualifications

• Minimum 3 years of experience in data analytics.
• Experience with marketing analytics or campaign management is a plus.
• Proficient in data visualization and SQL-based analysis.

Responsibilities

• Support deployment of marketing analytics to improve effectiveness.
• Conduct data discovery to identify trends and opportunities for growth.
• Develop and execute marketing campaigns and event triggers to support acquisition and upsell goals.
• Develop and ongoing management of predictive models and campaign reporting.
• Collaborate with data engineers and data scientists on pipelines and modeling.

Skills

Data analytics

Stakeholder collaboration

Problem solving

Communication

Tools

SAS

Python

Power BI

Tableau

Qlikview

Adobe Analytics

Google Analytics

CRM platforms (Siebel / Pega / Salesforce)

Job description

OCBC Group is seeking a Data Analytics Support Specialist to drive data-informed marketing decisions within Global Commercial Banking. You will partner with stakeholders to translate data into actionable insights and support campaign management and BI reporting.

Ideal candidates bring 3+ years in data analytics, strong analytical and communication skills, and hands-on experience with analytical tools and CRM platforms to enable data-driven growth for OCBC’s corporate clients.