Customer Insights Lead

SOURCEO PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading data analytics company in Singapore is seeking an experienced individual to lead Customer Insights and Market Research Strategy. The ideal candidate will have more than 7 years of experience in customer experience management, focusing on designing research tracks and expertise in data analysis tools like SQL and Tableau. This role involves cross-functional collaboration and establishing best practices to drive customer advocacy.

Qualifications

• Minimum of 7 years of professional experience in customer experience management.
• Expertise in designing and executing custom research tracks.
• Strong background in data visualization.

Responsibilities

• Lead Customer Insights and Market Research Strategy.
• Establish Best Practices and Customer Advocacy.
• Cross-Functional Collaboration for actionable insights.

Skills

Customer insights

Data analysis

Leadership

Problem-solving

Research methodologies

Education

Bachelor's or Master's degree

Tools

SQL

Tableau

Power BI

Qualtrics

Medalia

Job description

Key Responsibilities

• Lead Customer Insights, NPS and Market Research Strategy
• Establish Best Practices
• Customer Advocacy
• Actionable Insights
• Cross-Functional Collaboration

Education and Experience

• Bachelor's or Master's degree in Business, Data Analytics, Computer Science, Psychology, Design, or a related field.
• Minimum of 7 years' professional experience in customer experience management, customer insights, or analytics roles, with at least 3 years in a leadership capacity.
• Proven expertise in designing and executing custom research tracks, running NPS/VOC programs and applying both traditional and advanced research methodologies, with a strong emphasis on quantitative research for digital and service design.
• Strong background in data analysis and statistical tools (e.g., SQL), with experience in data visualization (e.g., Tableau, Power BI), CRM systems, and customer feedback platforms (e.g., Qualtrics, Medalia).

Required Skills and Abilities

• Highly self-directed, organized, and efficient, with strong analytical and problem-solving skills.
• Deep knowledge of diverse research and NPS methods, and the ability to select and apply the most appropriate approach for each project, especially in quantitative research supporting Human Centred Design.
• Proficient in synthesizing complex, multi-source data into clear, visual deliverables such as executive dashboards, journey maps, and process flows.