Culture-Driven Content Strategist for Asia Studio

Procter & Gamble; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

SK-II Studio, the in-house creative studio of Procter & Gamble, is seeking its first content lead in Singapore. You will own content strategy end-to-end for flagship campaigns, turning consumer insights into platform-ready ideas for Asia and beyond.

You will work with art directors, copywriters and brand managers, shaping formats for Douyin, WeChat, and other platforms, turning data into one clear narrative and building scalable content systems.

Qualifications

• 5–8 years in creative agencies, social-first shops or production houses with content you strategized, helped make, and can prove worked.

Responsibilities

• Own content strategy end to end on flagship campaigns from consumer insight to platform plan to the creative idea itself.
• Turn data, social listening and community signals into insight people can build from — one clear page, not forty.
• Concept alongside art directors and copywriters: formats, series, hooks and creator ideas for each platform.
• Live inside youth culture especially China with a sharp radar for Japan and bring the team what’s next before it’s obvious.
• Build content systems frameworks, formats, and playbooks that brand teams can scale far beyond any single campaign.
• Make the work better in the room: honest critique, sharp points of view, and briefs people want to answer.

Skills

Content strategy

Social-first

Storytelling

Mandarin

Platform knowledge

Creator collaboration

Education

Bachelor's degree

Tools

AI content tools

Job description

SK-II Studio, the in-house creative studio of Procter & Gamble, is seeking its first content lead in Singapore. You will own content strategy end-to-end for flagship campaigns, turning consumer insights into platform-ready ideas for Asia and beyond.

You will work with art directors, copywriters and brand managers, shaping formats for Douyin, WeChat, and other platforms, turning data into one clear narrative and building scalable content systems.