Creators / Affiliates Senior Analyst

Shopee; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Shopee in Singapore is seeking a branding strategist to drive KOL/UGC campaigns and offline media initiatives. You will translate brand objectives into locally relevant actions, pairing consumer insights with data-driven methods to boost awareness and trust.

You will work with influencer agencies, creators, and internal teams to deliver on-brand campaigns, monitor performance, and optimize future activations for regional relevance.

Qualifications

• Experience leading KOL/UGC campaigns and translating brand objectives into actionable campaigns.
• Strong understanding of influencer discovery, briefing, content review, and performance analysis.
• Ability to coordinate with agencies, creators and internal teams to deliver on-brand campaigns.

Responsibilities

• Support end-to-end management of KOL and UGC initiatives, from strategy to briefing, content review, execution and performance analysis.
• Coordinate with influencer agencies, creators and internal stakeholders to ensure campaigns are delivered on time and aligned with brand guidelines.
• Evaluate creator profiles based on audience fit, content relevance, brand safety, reach, engagement and cost efficiency.
• Develop briefs and content directions translating brand objectives into creator narratives.
• Track and analyze key performance indicators such as reach, views, engagement, CPM/CPE and other metrics.
• Consolidate learnings and translate performance into recommendations for future activations.
• Support development of an OOH strategy based on audience, geography and objectives; coordinate media planning and negotiation.

Skills

KOL & UGC management

Influencer marketing

OOH/Offline media

Campaign planning

Data-driven branding

Stakeholder management

Job description

Your MissionResponsible for supporting the development and execution of Shopee´s branding strategy, translating brand objectives into locally relevant and measurable initiatives. The role will have a strong focus on Influencer Marketing (KOL & UGC) and OOH/Offline Media, while also supporting broader brand campaigns and strategic projects. The goal is to strengthen brand awareness, consideration and trust by combining local consumer and cultural insights, strong execution, and a data-driven approach to branding.What will your day-to-day be like?

• Support the end-to-end management of KOL and UGC initiatives, from creator strategy and profile selection to briefing, content review, execution and performance analysis.
• Coordinate with influencer agencies, creators and internal stakeholders to ensure campaigns are delivered on time and aligned with brand guidelines.
• Evaluate creator profiles based on audience fit, content relevance, brand safety, reach, engagement and cost efficiency.
• Develop campaign briefs and content directions, translating brand objectives into relevant creator narratives.
• Track and analyze key performance indicators such as reach, views, engagement, CPM/CPE and other campaign-specific metrics.
• Consolidate campaign learnings and translate performance results into actionable recommendations for future activations.
• Monitor the creator landscape, emerging formats and competitor influencer strategies.Support the development of an OOH strategy based on target audience, geographic priorities, consumer behavior and campaign objectives.
• Work with media agencies and partners to evaluate formats, locations, inventory and investment opportunities.
• Coordinate media planning, negotiation and execution together with internal stakeholders and external agencies.
• Use data and market insights to recommend the most relevant media formats and placements.
• Support the localization and adaptation of campaign creative assets for different OOH/offline formats.
• Develop frameworks to evaluate campaign effectiveness, combining media delivery metrics with brand and business indicators where applicable.
• Monitor competitors; offline presence and identify relevant market opportunities.
• Support the development of integrated branding campaigns and initiatives across relevant online and offline touchpoints.
• Translate regional brand strategies into locally relevant executions based on cultural and consumer insights.
• Conduct competitor, consumer and cultural research to identify opportunities for Shopee to increase local relevance.
• Partner with Social Media, Online Marketing, Affiliates, Campaign Planning, Design and other teams to ensure consistent campaign execution.
• Coordinate creative, media, influencer and/or production agencies depending on project scope.
• Support campaign planning, timelines, budget tracking, stakeholder management and post-campaign analysis.
• Develop presentations, analyses and recommendations for senior stakeholders.
• Identify new branding opportunities, partnerships, formats and channels that can contribute to Shopee´s long-term brand building in other regions.