Senior Creator & Brand Strategy Analyst

Shopee; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Shopee in Singapore is seeking a branding strategist to drive KOL/UGC campaigns and offline media initiatives. You will translate brand objectives into locally relevant actions, pairing consumer insights with data-driven methods to boost awareness and trust.

You will work with influencer agencies, creators, and internal teams to deliver on-brand campaigns, monitor performance, and optimize future activations for regional relevance.

Qualifications

• Experience leading KOL/UGC campaigns and translating brand objectives into actionable campaigns.
• Strong understanding of influencer discovery, briefing, content review, and performance analysis.
• Ability to coordinate with agencies, creators and internal teams to deliver on-brand campaigns.

Responsibilities

• Support end-to-end management of KOL and UGC initiatives, from strategy to briefing, content review, execution and performance analysis.
• Coordinate with influencer agencies, creators and internal stakeholders to ensure campaigns are delivered on time and aligned with brand guidelines.
• Evaluate creator profiles based on audience fit, content relevance, brand safety, reach, engagement and cost efficiency.
• Develop briefs and content directions translating brand objectives into creator narratives.
• Track and analyze key performance indicators such as reach, views, engagement, CPM/CPE and other metrics.
• Consolidate learnings and translate performance into recommendations for future activations.
• Support development of an OOH strategy based on audience, geography and objectives; coordinate media planning and negotiation.

Skills

KOL & UGC management

Influencer marketing

OOH/Offline media

Campaign planning

Data-driven branding

Stakeholder management

Job description

Shopee in Singapore is seeking a branding strategist to drive KOL/UGC campaigns and offline media initiatives. You will translate brand objectives into locally relevant actions, pairing consumer insights with data-driven methods to boost awareness and trust.

You will work with influencer agencies, creators, and internal teams to deliver on-brand campaigns, monitor performance, and optimize future activations for regional relevance.