Creator Partnerships Lead

Cobo; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Cobo is seeking a Founder-level Creator Partnerships Lead to architect and execute a global creator growth engine from zero. You will own strategy, discovery, early-access programs, and ambassador networks, collaborating with Product, Marketing and Leadership to scale with AI-powered workflows.

Bring 5+ years in creator or growth marketing, a strong creator network, and a proven track record of building programs that drive sign-ups and product adoption across international markets.

Qualifications

• 5+ years in creator, influencer, partnerships, or growth marketing.
• Proven track record building creator programs from zero with measurable results.
• Strong existing network of creators/agencies across international markets in AI/tech/productivity/business.
• Solid understanding of major creator ecosystems (YouTube, TikTok, Instagram, X, LinkedIn).
• Data-driven with experience in attribution, affiliate/referral programs, UTM tracking, or performance measurement.
• Strong negotiation and contract management skills.
• Active use of LLMs, AI agents, and automation in your workflow.

Responsibilities

• Build the Creator Strategy across YouTube, TikTok, Instagram, X, LinkedIn and emerging platforms.
• Identify, recruit, and manage high-potential creators and agencies globally.
• Create early-access creator and design-partner programs ahead of launch.
• Co-create authentic product demos, tutorials, reviews, workflows, and use cases.
• Develop ambassador, affiliate, and referral programs for long-term advocacy.
• Manage creator budgets and track sign-ups, activation, retention, referrals, and ROI.
• Leverage AI-native operations to scale creator research, outreach, and campaigns.
• Collaborate with Product to feed creator feedback into development and future campaigns.

Skills

Creator partnerships

Influencer marketing

Growth marketing

Performance measurement

Cross-network collaborations

AI-enabled workflows

Contract negotiation

International networks

Tools

AI agents

Job description

As our Creator Partnerships Lead, you will build Cobo's creator-led growth engine from the ground up - from strategy and creator discovery to early-access programs, launch campaigns, ambassador communities, and performance measurement.

AI products are often best understood when someone shows you how they actually use them. The right creator can turn a new product from something people have heard about into something they understand, trust, and want to try. You will build that ecosystem from zero.

This is a founding, high-ownership role. You will be the strategic owner of creator partnerships, working closely with Product, Marketing, and leadership, while scaling execution through AI-powered workflows, external agencies, and a network of creators across international markets.

Role Responsibilities:

• Build the Creator Strategy: Develop and execute a global creator partnership strategy across YouTube, TikTok, Instagram, X, LinkedIn, and emerging platforms.
• Build the Network: Identify, recruit, and manage high-potential creators and agencies across AI, productivity, technology, and business.
• Own Pre-Launch Partnerships: Build an early-access creator and design-partner program, bringing creators into the product before launch and turning their feedback into product and marketing insights.
• Drive Content Creation: Co-create authentic product demos, tutorials, reviews, workflows, and use cases that communicate product value and drive adoption.
• Build Long-Term Advocacy: Develop ambassador, affiliate, and referral programs that turn creators into long-term product advocates rather than one-off campaign partners.
• Own Performance: Manage creator budgets and track qualified sign-ups, activation, retention, referrals, and creator-driven acquisition to continuously improve ROI.
• Build AI-Native Operations: Use AI agents and automation to scale creator research, outreach, campaign management, reporting, and operations efficiently.
• Close the Product Feedback Loop: Work with Product to bring creator and user feedback into product development, positioning, and future campaigns.

Role Requirements:

• At least 5+ years of experience in creator, influencer, partnerships, growth, or community marketing, ideally within AI, SaaS, productivity, or consumer/prosumer technology.
• Proven track record of building creator programs from zero, with concrete results and examples.
• Strong existing network of creators and agencies across international markets, particularly in AI, technology, productivity, or business.
• Strong understanding of major creator ecosystems, particularly YouTube, TikTok, Instagram, X, and LinkedIn.
• Data-driven mindset with hands-on experience in creator attribution, affiliate/referral programs, UTM tracking, or performance measurement.
• Strong commercial and relationship-building skills, including creator negotiation, contracts, partnerships, and agency management.
• A genuine AI practitioner who actively uses LLMs, AI agents, and automation in your own workflow.
• Strong product sense and the ability to turn technical product capabilities into clear, compelling creator stories.

Why Join Us

• Build from zero: Create the creator growth engine rather than inherit an existing program.
• Own the strategy: Direct ownership across creator partnerships, content, community, and performance.
• Work close to the product: Your creator network will help shape the product before and after launch.
• AI-native by design: Build a modern creator operation powered by AI, automation, and strategic partnerships.
• Global impact: Work with creators and audiences across international markets from day one.