AI Product Creator Partnerships Lead

Atome; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Cobo is seeking a Creator Partnerships Lead to build a zero-to-scale creator ecosystem for a pre-launch AI productivity product. You will design strategy, recruit creators and agencies across TikTok, YouTube, Instagram, X and LinkedIn, and run an always-on program that fuels authentic content rather than one-off posts.

You will own budgets, measurement, and operations, including tiering creators, NDA design partners, affiliate mechanics, and AI-driven workflows.

Qualifications

• 5+ years in creator, influencer, or partnership marketing for tech products.
• Experience building a creator program from zero to scale with measurable results.
• Strong network of AI tools, productivity, or tech creators across international markets.

Responsibilities

• Build an Always-On Creator Ecosystem – Own strategy, creator tiering, rate cards, briefs, and contracts; recruit and manage a network of creators and partner agencies across TikTok, YouTube, Instagram, X, and LinkedIn that produces a continuous drumbeat of authentic content — not one-off sponsored posts.
• Run a Tiered Creator Strategy – Build an engagement engine around micro- and mid-tier creators for consistent presence, and reserve hero creators for launch moments — optimizing for engagement and conversion, not raw reach.
• Pre-Launch Design-Partner Program – Recruit top creators as early design partners under NDA, turn early access into authentic launch-day content, and orchestrate the launch wave across markets.
• Content With Product Depth – Brief and co-create workflow demos, tutorials, and outcome-focused stories (“how this saved me five hours a week”) — creators as educators of the product, not ad inventory — while keeping technical and brand accuracy high.
• Ambassador & Affiliate Mechanics – Design incentive structures, referral/affiliate tracking, and long-term advocate retention so the program compounds instead of resetting every campaign.
• Own the Creator Budget & Measurement – Allocate the creator budget across tiers, platforms, and agencies; measure what matters — qualified signups, activation, and creator-driven CAC versus paid channels — while managing the inherent top-of-funnel ambiguity of creator marketing honestly.
• AI-Native Creator Ops – Automate creator research, outreach, tracking, and payout operations with AI agents and workflows; run a lean “strategic lead + AI + agency” operating model.
• Product Feedback Loop – Turn top creators into collaborators: channel their product feedback and campaign concepts back into the product team weekly — creators are our earliest and loudest users.

Skills

Creator marketing

Partnership marketing

Negotiation

Data-driven

English & Mandarin

Tools

AI tooling

Job description

Cobo is seeking a Creator Partnerships Lead to build a zero-to-scale creator ecosystem for a pre-launch AI productivity product. You will design strategy, recruit creators and agencies across TikTok, YouTube, Instagram, X and LinkedIn, and run an always-on program that fuels authentic content rather than one-off posts.

You will own budgets, measurement, and operations, including tiering creators, NDA design partners, affiliate mechanics, and AI-driven workflows.