Creative Product Marketing & Operations Manager - Monetization Product

TikTok Pte. Ltd.; Singapore; On-site; SGD 110,000 - 180,000; Full time

Job summary

TikTok is seeking a Creative Product Marketing & Operations Manager (Client Enablement) to lead APAC go-to-market and partner operations for our creative products. You will coordinate strategies, onboarding, and collaboration with advertisers, agencies, and influencers to drive product adoption and client success.

Based in Singapore, you will work with cross-functional teams across Indonesia and the broader APAC region to ensure campaigns run smoothly, deliver insights, and align with business

Qualifications

• 3-5 years of work experience in product operations or related advertising/creative roles.
• Self-starter with strong project management and cross-functional coordination.
• Analytical mindset with ability to set targets and iterate quickly.
• Excellent communication and collaboration across global teams.
• Fluency in English with knowledge of Indonesia's digital creator landscape.

Responsibilities

• Accountable for full go-to-market strategy and execution for creative products to internal and external stakeholders.
• Onboarding and training advertisers, fostering client engagement and empowerment.
• Partner closely with Global Business Solutions to address advertiser requirements through creative products.
• Provide operational support at campaign execution level for smooth processes.
• Gather market insights and product feedback to inform strategy and improvements.
• Maintain trackers and documents; ensure rigorous operational discipline.
• Collaborate with external partners and agencies to develop content strategies for marketing efforts.
• Manage relationships with creator/agency partners, handling onboarding, contracts, invoicing, and issues.
• Grow top partners in Indonesia to meet program goals with measurable success metrics.
• Drive partner adoption of creative products and educate the ecosystem on usage.

Skills

Project management

Analytical

Communication

Cross-functional collaboration

English fluency

Job description

Responsibilities

Creativity is the soul of advertising. TikTok's Creative Product Operations Team develops world-leading technical solutions for the creation, interpretation, and optimization of ad creativity. Our mission is to empower and inspire advertisers, creators, and third-party participants within the ecosystem, delivering the most engaging creative experiences to end users.

We are user-oriented and committed to technological excellence. Our goal is to drive and lead technological innovation in the ad tech and creative industry, providing product power and value to our clients, creators, and the entire ecosystem.

Our team is built on the foundation of the creative ecosystem, offering comprehensive creative capabilities to global clients. We are seeking experienced operations professionals responsible for overseeing the overall creative needs of our APAC clients. From material services to influencer content, from insights to production and marketing, they ensure the creative team’s contribution to clients’ business growth.

We are looking for a Creative Product Marketing & Operations Manager (Client Enablement) to join the Creative Product and Operations team in Indonesia to manage all key go-to-market and partner operations for our creative products.

As a product marketing and operations manager, you will be expected to carry out these responsibilities:

1. Accountable for the full go-to-market strategy and execution for creative products to internal and external stakeholders.
2. Responsible for the onboarding and training of advertisers, fostering client engagement and empowerment. Assist in pitching products/solutions to clients and engage in client discussions.
3. Partner closely with the Global Business Solutions team to understand and address advertiser business' requirements through the right creative products.
4. Deliver operational support at the campaign execution level, guaranteeing a smooth and trouble-free process.
5. Gather preliminary market insights and qualified product feedback to inform product strategy and improvement.
6. Strong operational rigour ensuring team trackers and documents consistently updated and well-maintained.
7. Collaborate with external partners and agencies to create, refine, and develop strategies for content that simplifies and enhances marketing efforts on TikTok.
8. Maintain direct and ongoing relationships with partners from creative/creator agencies, managing onboarding, contracts, invoicing, and addressing business, technical, or policy issues while advocating for our ecosystem internally.
9. Identify, cultivate, and grow relationships with top partners in Indonesia, ensuring they are delivering on our program goals, tracked and measured for success based on very strict performance metrics.
10. Drive partner adoption of our creative products and provide continued education for driving product adoption across the ecosystem.

Qualifications

Minimum Qualifications

1. 3-5 years of work experience in product operations role, or other operational roles in advertising/creatives.
2. Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.
3. Analytical, data & goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial & error iterations and constantly improving.
4. Great communicator & team-worker. Comfortable navigating global organization structures & aligning objectives with cross-functional teams. Thriving in a work environment with diverse cultures.
5. Fluency in English and deep understanding of the digital, social media and creator/influencer landscape in Indonesia, including cultural nuances, trends, and consumer behavior.
6. Experience presenting to internal and external audiences at all levels of seniority.