TikTok Ads Product Strategy & Operations Manager, Branding

TikTok; Singapore; Sur place; SGD 120 000 - 180 000; Plein temps

Résumé du poste

TikTok is seeking a strategic professional to drive overseas brand product operations and market initiatives. You will develop branded product strategies, align with sales, marketing, and product teams, and establish scalable analytics to support revenue growth across key markets.

The role emphasizes cross-border collaboration, data-driven decision making, and delivering high-quality execution in a fast-paced tech environment.

Qualifications

• Deep understanding of overseas culture, brand communication, and consumer behavior.
• 5+ years of experience in overseas brand product operations, media strategy, market research, or consulting; North America experience preferred.
• Familiarity with brand advertising, auction-based advertising, and creative ecosystems; hands-on internet platform advertising experience preferred.
• Strong data sensitivity and logical thinking; ability to independently analyze business and product opportunities.
• Solid project management experience with cross-country market projects preferred.
• Fluent in English; able to communicate with overseas clients and agencies.

Responsabilités

• Develop branded products strategies (premium ads, standard feeds, creators, IP packages, etc.) and define business priorities.
• Work with teams to understand market client needs and provide product solutions.
• Conduct market research and collect product feedback; collaborate with product teams for optimization.
• Partner with sales, marketing, product, and client operations to advance GTM and market education.
• Build brand methodologies, establish metrics, and create scalable business analysis systems.

Connaissances

Overseas culture

Brand communication

Consumer behavior

English fluency

Description du poste

Responsibilities

About the team
The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business. Our teams include Sales, Marketing, Operation, Account Managers, Agency and partnerships, and Marketing Science. GBS is an entrepreneurial and ambitious client group.

• Develop branded products （premium ads, standard feeds, creators, IP packages, etc. ）strategies, define business priorities, and formulate key operational strategies based on business objectives.
• Work closely with teams to understand the needs, goals, and marketing pain points of key market clients, and provide corresponding product solutions.
• Conduct market research and collect product feedback, while collaborating with product teams to drive product optimization.
• Partner with sales, marketing, product, and client operations teams to advance product GTM and market education, in order to support revenue target achievement.
• Based on business and product goals, build brand methodologies, establish metric systems, and create scalable mechanisms for business analysis and monitoring.

Qualifications

Minimum Qualifications

• Have a deep understanding of overseas culture, brand communication, and consumer behavior.
• 5+ years of experience in overseas or international brand product operations, media strategy, market research, or consulting; North America experience is preferred.
• Familiarity with mainstream internet products, such as brand advertising, auction-based advertising, and creative ecosystems; hands‑on experience with internet platform advertising is preferred.
• Strong data sensitivity and logical thinking, with the ability to independently analyze business and product opportunities.
• Solid project management experience, with the ability to lead communication for complex projects and present outcomes effectively; cross‑country market project experience is preferred.
• Fluent in English, usable as working languages, and able to communicate smoothly with overseas clients and agencies.

Preferred Qualifications

• Be open-minded and inclusive toward different cultures, show mutual respect, and communicate smoothly with teams across the globe while learning from and inspiring one another.
• Have strong self‑motivation and curiosity, be passionate about the work, willing to think proactively, explore actively, and share experience openly.
• Be results‑driven, boundaryless in collaboration, with strong ownership and a commitment to delivery quality.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.