Creative Designer

HTL Group of Companies; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

HTL Group of Companies in Singapore seeks a Creative Designer to lead brand experiences across physical and visual touchpoints, blending spatial design with brand storytelling for premium retail concepts. You will collaborate with Marketing, Product Development, and regional teams to ensure brand identity consistency, develop showroom concepts, and drive visual merchandising systems across markets.

A strong portfolio in furniture, lifestyle, or premium interiors and fluency in English and

Qualifications

• Bachelor’s Degree in Graphic Design, Visual Communication, Interior Design, Spatial Design, or related field.
• 5–8 years of relevant experience in creative design, spatial design, branding, or retail environments.
• Experience in B2B and B2C industries, preferably within furniture, retail, lifestyle, manufacturing, or premium consumer brands.
• Strong understanding of branding, spatial design, visual storytelling, and customer experience.
• Excellent design fundamentals including typography, layout, colour, composition, and visual systems.
• Strong aesthetic sense with a refined understanding of premium and luxury brand positioning.
• Proficient in Adobe Creative Suite, Figma, and AutoCAD.
• Experience managing visual merchandising and retail space planning.
• Ability to independently lead and execute spatial and interior-related projects.
• Exposure to premium European-style furniture or retail concepts is highly advantageous.
• Knowledge of AI tools, creative technology, or coding is a plus.
• Strong project management, communication, and stakeholder management skills.
• Fluent in English and Mandarin (spoken and written).

Responsibilities

• Lead and define the visual and spatial expression of the company’s house brands across all customer touchpoints.
• Develop and maintain brand identity systems, visual language, and design standards to ensure global consistency.
• Drive strong brand differentiation through thoughtful design, storytelling, and customer experience.
• Ensure all creative outputs align with the brand’s positioning, philosophy, and premium market presence.
• Lead the design and planning of showrooms, exhibitions, retail spaces, and customer environments.
• Translate brand identity into engaging spatial and experiential concepts.
• Develop and implement visual merchandising frameworks and display principles across markets.
• Continuously review and enhance retail presentation standards and customer journey experiences.
• Work closely with regional teams to ensure consistency and execution excellence across all physical spaces.
• Lead creative direction for brand communications, campaigns, launches, and marketing initiatives.
• Oversee end-to-end creative production, from concept development through execution and post-production.
• Ensure all visual assets, content, and communications maintain strong brand alignment across channels.
• Collaborate with internal and external partners on photography, styling, digital assets, and campaign materials.
• Manage multiple design and spatial projects independently from concept to completion.
• Coordinate with internal teams including Sales, Product Development, Retail, Marketing, and regional stakeholders.
• Manage external vendors, agencies, fabricators, and production partners for 2D, 3D, and structural executions.
• Ensure projects are delivered on time, within budget, and to the highest quality standards.
• Optimize resources and workflows to improve efficiency and execution.
• Lead, mentor, and guide a multidisciplinary creative team.
• Provide clear creative direction and maintain high standards of execution.
• Foster collaboration, innovation, and strong team performance.
• Support the development of internal creative capabilities and processes.

Skills

Brand design

Spatial design

Brand storytelling

Customer experience

Typography

Layout

Color theory

Project management

Stakeholder management

Education

Bachelor's degree in Graphic Design

Tools

Adobe Creative Suite

Figma

AutoCAD

Job description

KEY RESPONSIBILITIES

We are seeking a highly creative and strategically minded Creative Designer to lead the development and execution of the company’s brand experience across physical and visual touchpoints. This role combines spatial design, brand communications, retail experience, and visual merchandising to strengthen and elevate the company’s global brand presence.

The ideal candidate has strong experience in premium retail, furniture, lifestyle, or interior design industries, with a refined design sensibility and deep understanding of brand storytelling, customer experience, and spatial environments. This role will work closely with marketing, retail, product development, and regional stakeholders to create cohesive and impactful brand experiences aligned with the company’s design philosophy.

1-Brand Design & Creative Direction

• Lead and define the visual and spatial expression of the company’s house brands across all customer touchpoints
• Develop and maintain brand identity systems, visual language, and design standards to ensure global consistency
• Drive strong brand differentiation through thoughtful design, storytelling, and customer experience
• Ensure all creative outputs align with the brand’s positioning, philosophy, and premium market presence
• Lead the design and planning of showrooms, exhibitions, retail spaces, and customer environments
• Translate brand identity into engaging spatial and experiential concepts
• Develop and implement visual merchandising frameworks and display principles across markets
• Continuously review and enhance retail presentation standards and customer journey experiences
• Work closely with regional teams to ensure consistency and execution excellence across all physical spaces

3-Brand Communications & Content

• Lead creative direction for brand communications, campaigns, launches, and marketing initiatives
• Oversee end-to-end creative production, from concept development through execution and post-production
• Ensure all visual assets, content, and communications maintain strong brand alignment across channels
• Collaborate with internal and external partners on photography, styling, digital assets, and campaign materials

4-Project & Stakeholder Management

• Manage multiple design and spatial projects independently from concept to completion
• Coordinate with internal teams including Sales, Product Development, Retail, Marketing, and regional stakeholders
• Manage external vendors, agencies, fabricators, and production partners for 2D, 3D, and structural executions
• Ensure projects are delivered on time, within budget, and to the highest quality standards
• Optimize resources and workflows to improve efficiency and execution
• Lead, mentor, and guide a multidisciplinary creative team
• Provide clear creative direction and maintain high standards of execution
• Foster collaboration, innovation, and strong team performance
• Support the development of internal creative capabilities and processes

SKILLS & REQUIREMENTS

• Bachelor’s Degree in Graphic Design, Visual Communication, Interior Design, Spatial Design, or related field
• 5–8 years of relevant experience in creative design, spatial design, branding, or retail environments
• Experience in B2B and B2C industries, preferably within furniture, retail, lifestyle, manufacturing, or premium consumer brands
• Strong understanding of branding, spatial design, visual storytelling, and customer experience
• Excellent design fundamentals including typography, layout, colour, composition, and visual systems
• Strong aesthetic sense with a refined understanding of premium and luxury brand positioning
• Proficient in Adobe Creative Suite, Figma, and AutoCAD
• Experience managing visual merchandising and retail space planning
• Ability to independently lead and execute spatial and interior-related projects
• Exposure to premium European-style furniture or retail concepts is highly advantageous
• Knowledge of AI tools, creative technology, or coding is a plus
• Strong project management, communication, and stakeholder management skills
• Fluent in English and Mandarin (spoken and written)