Creative Content Designer

HAPPY HOUR GAMES PTE. LTD.; Singapore; On-site; SGD 45,000 - 73,000; Full time

Benefits offered by this job

Supportive Learning Environment

Well-being and Personal Growth

Impactful Work in a Growing Industry

Job summary

HAPPY HOUR GAMES PTE. LTD. is seeking a Creative Content Designer to develop and produce video and playable ads that drive downloads for marketing campaigns.

You’ll craft ad concepts and work with User Acquisition and Engineering to bring ideas to life for a global audience, mainly in the US and Europe. You’ll refine creatives based on campaign performance. You’ll collaborate on ads for platforms like AppLovin and Unity, including editing, motion graphics, and playable ad concepts.

Qualifications

• Strong portfolio demonstrating creative concepts, motion graphics, video editing and visual storytelling.
• Ability to craft engaging ad concepts and translate them into motion graphics and video edits.
• Willingness to test and improve ideas based on campaign results.

Responsibilities

• Develop ad concepts, hooks, and storyboards for short, attention-grabbing video ads.
• Produce ads for platforms like AppLovin and Unity with editing and motion graphics.
• Design playable ad concepts with clear specs for engineers to implement.
• Collaborate with UA team to plan tests and analyze campaign performance.
• Iterate on ads based on results to improve performance and downloads across regions.

Skills

Portfolio

Motion graphics

Video editing

Visual storytelling

Campaign testing

Tools

Adobe After Effects

Premiere Pro

Job description

We’re looking for a Creative Content Designer to develop and produce video and playable ads that drive downloads for our marketing campaigns. You’ll come up with the ideas behind our ads and work closely with our User Acquisition and Engineering teams to bring them to life for a global target audience, mainly in the US and Europe. You’ll keep improving them based on campaign performance.

What You’ll Be Doing

• Develop ad concepts, hooks, and storyboards that turn our games’ appeal into short, attention-grabbing ads.
• Produce ads for platforms like AppLovin and Unity, including editing, motion graphics, and variations.
• Design playable ad concepts: define the interaction, flow, and visuals, then hand engineers a clear spec to build.
• Work closely with the User Acquisition team to plan creative tests and understand campaign performance.
• Use results to identify what works, improve existing ads and develop new variations.
• Explore AI tools and production methods to create ads more efficiently.
• Research our target audience, competitor ads and market trends across regions to understand what motivates them to download and play.

What We’re Looking For

• Fresh graduates are welcome to apply.
• A strong portfolio demonstrating creative concepts, motion graphics, video editing and visual storytelling.
• Proficiency in motion graphics and video editing tools, such as Adobe After Effects and Premiere Pro.
• Initiative, strong problem-solving skills, and the determination to keep testing and improving ideas.
• Willingness to learn and experiment with AI tools and new production techniques.
• Passion for puzzle mobile games.

Benefits

• Supportive Learning Environment.
• Well-being and Personal Growth.
• Impactful Work in a Growing Industry.